Senior Web Analyst

SUMMARY:

- Support the analytic needs of the client's business units by analysing web traffic using Google Analytics to produce reports with analysis.
- Create holistic dashboards by pulling data from different data sources and websites.
- Collaborate with external partners such as agencies to assist with data collection and reporting.
- Gather core insights from the data to suggest fundamental improvements to the site experience and optimization of campaigns (including PPC, SEO, social, email, banners, print, etc.)
- Work with website development teams to identify gaps in the data capture strategy and collaboratively implement enhancements.
- Partner with business units and outside the company to ensure that best practices in metrics are being incorporated into the websites and reports.
- Manage data pulls of varying size and complexity on aggressive timelines

TYPICAL DELIVERABLES:

- Monthly, bi-weekly and weekly reports using Excel, Google Analytics and Tableau
- Lead development of business unit and executive level dashboards
- Website behavior and customer experience analysis
- Data consolidation and validation from multiple sources
- Coordinating tags, tracking parameter implementations
- Business requirements defined from multiple sources including business units, development teams, external agencies and project managers
- Documentation relating to existing processes and suggestion/presentations for improving those processes
- Ensuring accuracy of data reporting

SKILLS:

EDUCATION/EXPERIENCE:

- Web or Computer related four year College or University Degree
- At least three to four years of working with standard web analysis tools: Google Analytics, Omniture, WebTrends, CoreMetrics etc.
- Three to five years of experience using the Microsoft Office suite with expert Excel knowledge (eg complex calculations, pivot tables).
- Experience with web analytics implementation: Three to five years of business analysis experience in large size companies with multiple functions/business units preferred
- Two to three years project management skills and working in a fast- paced environment.
- Excellent communication skills and ability to interact with all levels of end users and technical resources.
- Works effectively both independently and as a member of a cross functional team.
- Uses sound judgment to identify issues and escalates when appropriate
- Contribute to improvements in processes (technical or business) used by analysts.
- Drives focused decisions within specific areas and is a key contributor to decisions beyond specific scope of role.
- Ability to identify key needs or gaps and provide leadership to close those gaps.
- Resolves disagreements and conflicts constructively, knows when to involve others.
- Learns from mistakes, takes action to apply the learnings and provides peer and team wide feedback for those in immediate area of focus.
- Strong attention to detail, accuracy, accountability and deadlines, with excellent organizational, time-management, multi-tasking and project management capabilities

PREFERRED, BUT NOT REQUIRED:

- Experience with Web Content Management Systems like Adobe CQ (AEM) and WebSphere
- SQL experience; SAS experience; Tableau experience
- Experience with SEM (Search Engine Marketing)/PPC (Pay Per Click) and SEO (Search Engine Optimization) and a minimum one year experience measuring the success of SEM/PPC and SEO campaigns/efforts.

TECHNICAL/FUNCTIONAL SKILLS:

- Understands relevant technology applications in their area.
- Uses strong analytical skills to provide insights, solutions and recommendations to business units and upper management.
- Handles multiple tasks, Switches priorities and focuses as needed.
- Exhibits high degree of pro-activeness in analysing customer behavior using available data to influence changes on the website.
- Understands the complex web ecosystems and best practices and applies this knowledge to their work.
- Collaborates on creation of project plan and tasks for the team.