Senior Social Media Consultant - £225-£325 per day, London

SENIOR SOCIAL MEDIA CONSULTANT/STRATEGIST

My clients are a leading Charity in the UK. They are currently about to embark on an exciting Digital Transformation project.

My client is currently looking for a Senior Social Media Consultant/Strategist to join their Communications team and support this major transformation.

As the Senior Social Media Consultant/Strategist you be responsible for the on-going strategy & development of the social business strategy, which will see social media, channels and platforms playing an increasingly important role.

The chosen candidate will ideally have worked within the NHS/health policy/fundraising environment before.

RESPONSIBILITIES:

- Broaden the Charity's messaging in social media and channels
- Review current reach tactics and optimise social channels
- Increase reach through key campaigns
- Leverage social media as a retention hook during key campaigns
- Commissioning Round campaign targeting NHS Commissioners, health and B2B audiences
- Drive and support brand strategy re-launch through supporting issues platform
- Supporting staff development in social media
- Develop the Charity's approach to Social media as a communications platform in preparation brand re-launch (October 2014)

SKILLS & EXPERIENCE:

We are looking for a highly experienced and collaborative social media consultant, able to work across teams and stakeholders within the Charity to develop recommendations:

You should be highly skilled in:

- Social business development
- Developing external marketing campaigns that fully leverage the opportunities of social channels and media and deliver clear ROI
- providing strategic and technical understanding of social platforms
- Developing strategic frameworks and dashboards to report the value of social activity in brand
- Building awareness, capabilities and competencies for the delivery of a fully integrated social strategy
- Helping to identify and action 'what next' in social media, digitally lead integrated

You:

- Strategic thinker with highly developed analytical skills and problem solving abilities
- Commercial acumen
- Excellent skills in cross-departmental, multi-stakeholder social media management
- Communication skills - excellent oral, written and presentation
- Strong leadership and line management skills
- Excellent skills in managing multiple stakeholders
- Integrated and digital marketing strategies and tactics
- In-depth knowledge of existing and emerging social media platforms and technologies
- Knowledge of business and media management
- Knowledge of paid for advertising across social media.
- In-depth knowledge of monitoring, reporting and management tools, both free and paid for.
- Good knowledge of digital marketing and project delivery across channels
- Developing integrated social strategies
- Educated to first degree level (minimum) ideally, in one of the following: business, marketing, psychology, systems or related field
- Proven digital/integrated marketing experience focussed primarily on social media marketing
- Can evidence development and adoption of social strategies in commercial, communications and customer service contexts
- Proven experience managing social media platforms

This is a fantastic opportunity to work within an amazing Charity who is becoming purely digital!

If you think you are right for this role please apply or do not hesitate to contact me for further information