Senior Online Marketing Manager

Online Senior Marketing Manager required for a fantastic opportunity working for a global organisation based in South West London on a Fixed Term Contract for 6 months.

As the Senior Online Marketing Manager you will be required to be responsible for driving new business for my clients shopping channel. You will be expected to achieve conversion and attachment targets and various satisfaction ratings set on a quarterly basis.

You will be expected to produce regular performance reporting and identification of conversion opportunities, deliver quarterly campaigns and offers in line with the sync plan, including cross channel integration and collaboration with other RTMs to deliver mutual benefit.

Other daily duties will include:

.Innovate the site with a range of conversion optimisation projects to improve the user experience and conversion rate
*Drive the roadmap of test and target campaigns to build an understanding of optimal site design and performance
*Lead the Chat service, designing initiatives to maximise its effectiveness
*Regular reporting on competitor activity and new online innovations to ensure Sky remains at the forefront of E-commerce site design
*Forge strong relationships with the traffic generation team to optimise the end to end online journey and purchase process
*Build strong relationships with the E Experience and Software Engineering teams
*Manage and develop a growing team of campaign and conversion specialists
*Regular performance forecasting and budget management

The purpose of this role will be to acquire new customers through various channels whether it be organic search, paid search, display advertising, affiliates and email, and then convert the traffic to orders in as greater proportion as possible.

My clients online Channel is one of the most important and is set to become even more crucial over the next 12-24 months.

You will be required to have experience in the following.

*Demonstration of conversion improvement initiatives on high volume E-commerce sites
*Highly analytical with good experience of online performance reporting, and evidence of using performance insight to improve site design and conversion performance
*Experience of implementing Web 2.0 tools and techniques to improve the user experience
*Experience of using content management systems
*Results orientated with evidence of ownership, delivery and exceeding of business metrics/objectives
*Experience of using A/B and multivariate testing tools and techniques
*Strong organisation skills with the ability to deliver a high volume of quality work, juggling multiple concurrent tasks and hit tight deadlines in a pressurised environment
*Understanding of commonly used web tools and technologies
*Ability to write concise business/marketing requirements into a language understood by a technical audience.
*Strong brief writing skills and articulation of requirements to creative teams to ensure inspiration, whilst ensuring delivery on brief, time and budget.
*Excellent communicator with strong presentation skills
*Demonstration of influence and persuasion skills

Successful candidates will be contacted immediately.