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Senior Media Manager Job

Eingestellt von Yoh

Gesuchte Skills: Marketing, Seo, Sem, Client

Projektbeschreibung

SENIOR MEDIA MANAGER needed for a CONTRACT opportunity with Yoh's client located in Bridgewater, NJ

THE BIG PICTURE- TOP SKILLS YOU SHOULD POSSESS:

- Eight (8) plus years of experience in media with a minimum five (5) years in digital media
- Pharma experience required
- Must be knowledgeable in both traditional and digital media with primary focus on digital media, including SEM/SEO
- Knowledge and understanding of the evolving media landscape and has the ability to interpret and apply that back to specific brand strategies to yield the greatest possible impact on business performance
- Proven ability to develop and manage paid media plans that meet and/or exceed business objectives
- Thorough knowledge and experience with traditional media, digital ad placement, and search marketing
- Thorough knowledge with use of traditional and digital media as an awareness driver and/or direct response driver
- Deep understanding of media principles and needs to have experience working at or with media agencies
- Experience managing media agencies

WHAT YOU'LL BE DOING:

This role is to provide world class media expertise to deliver brand communications that promote a superior customer experience and drive business results. The Senior Manager, Media will lead media planning and buying for both consumer and professional target segments for one or more therapeutic areas. S/he will ensure plans deliver upon brand marketing objectives and generate high value (ROI and engagement). The Senior Manager, Media will leverage investments across the enterprise to drive efficiencies across therapeutic areas and across the company.

- Develop media strategies that align to brand strategic objectives
- Lead and manage media buying and planning process across one or more therapeutic area, across multiple target audience and across multiple media channels (TV, print, journal, digital media and search)
- Lead and manage media agency teams, including SOW development
- Drive efficiency and effectiveness in media planning and buying activities through oversight of agency recommendations, including use of new technology platforms
- Lead and manage media performance reporting/analytics to provide insights, implications and recommendations to optimize media campaigns and deliver on goals
- Establish and share media best practices and benchmarks across brands; highlighting opportunities to test, learn and optimize/evolve based on knowledge and understanding of patient insights, competitive media initiatives, new channels and/or offerings by channel
- Being the subject matter expert and thought leader in all media - providing expertise in media channels, technologies and approaches (direct response, general awareness) across all phases of media planning and buying

WHAT YOU NEED TO BRING TO THE TABLE:

- Bachelor's Degree required
- Innovative thinker, collaborative team player and strong communicator
- Skilled presenter/collaborator/negotiator
- Participation/Membership in media industry organizations

WHAT ARE YOU WAITING FOR? OPPORTUNITY IS CALLING, APPLY NOW!

RECRUITER:Lori Heckathorn

Yoh, a Day & Zimmermann company, is an Equal Opportunity Employer, M/F/D/V.

J2W: PROF

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Ref:

SFSF: PROF

Projektdetails

  • Einsatzort:

    Bridgewater, Vereinigte Staaten

  • Projektbeginn:

    asap

  • Projektdauer:

    Keine Angabe

  • Vertragsart:

    Contract

  • Berufserfahrung:

    Keine Angabe

Geforderte Qualifikationen

Yoh