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Senior Marketing and Data Analyst - £55K + Bonus + Package

Eingestellt von Coal Intelligent Technology Limited

Gesuchte Skills: Marketing, Design

Projektbeschreibung

SENIOR MARKETING AND DATA ANALYST - £55K + BONUS + PACKAGE

This new position is a great opportunity to join a recently created central product and marketing team that's already driving growth of the clients globally. The Senior Marketing & Data Analyst will have the opportunity to shape and design the way we are managing customer data and performance reporting, as well as leading key strategic insight projects.

This is a critical role in the success of the central marketing function, with insights driving and influencing customer strategies and marketing plans. As such, we are looking for someone looking to shape the analytics landscape and a subject matter expert in customer data. The successful candidate will be instrumental in prioritising opportunities and will influence the project roadmap, vendor selection and implementation.

The incumbent will be responsible for supporting and driving:

CAMPAIGN ANALYSIS AND REPORTING

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Building a central and consistent approach to reporting across markets
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Campaign analysis and reporting to evaluate the success and impact of the different marketing campaigns

ACTIONABLE INSIGHTS GENERATION

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Building customer segmentations
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Translating complex customer data into actionable information for customer contact programs
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Generating actionable insights from the database and campaign results
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Turning data insights into business opportunities
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Creating a 360 view of the customers
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Supporting the marketing function and helping decision making through analysis

INTERNATIONAL DATA MANAGEMENT

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Coordinating and executing data processing requests from the marketing team
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Maintaining customer information to ensure that data protection requirements are complied with
- Audit contracts with clients, ensure we are compliant in every market and propose ways to evolve them
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Developing and maintaining key relationships, internally and externally

ANALYTICS & INSIGHT PROJECT/VENDOR MANAGEMENT

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Managing vendor selection and marketing campaign tools implementations and optimisation
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Becoming a subject matter expert for customer data related projects
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Using a variety of tools and data sources

REQUIREMENTS:

CAMPAIGN AND CUSTOMER DATABASE INSIGHTS

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Work closely with management information team to develop and run reporting that will allow the business to assess performance of marketing campaigns and define implement improvements.
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Provide insights on the database profile, segmentation and behaviour that will add value for clients in the markets

MARKETING TOOLS ASSESSMENT AND OPTIMISATION

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Analyse current capabilities of tools used for campaigns and analytics across the markets and recommend a roadmap for optimisation and transformation if necessary
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Own the development and improvement roadmap of central tools and systems, including: data & campaigns management, deployment and reporting

DATA SUBJECT MATTER EXPERT INVOLVED IN MARKETING PROJECTS ACROSS THE MARKETS

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Become a point of reference for customer data related projects across the markets

DATAMODELLING AND SEGMENTATION

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Lead projects that will drive a better understanding of customers
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Build propensity models to increase Life time value of customers
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Create a 360 view of the customer

Projektdetails

  • Vertragsart:

    Contract

  • Berufserfahrung:

    Keine Angabe

Geforderte Qualifikationen

Coal Intelligent Technology Limited