Senior Manager Display Advertising (m/w)

Role focus:
Lead Display Advertising, define and execute digital media campaigns.

Core responsibilities
+ Develop Display Advertising strategy, including media buying, inventory planning and optimization and managing agency relationships
+ Responsibility for all EMEA based countries with focus on UK, DE, FR, IT
+ Allocate budget using forecast models such as diminished returns and attributions and optimize based on ROI
+ Set and deliver against performance targets and budgets by channel and country to ensure transparency of results across the business
+ Devise and implement core marketing material: banners, landing pages, micro sites etc and optimize campaign performance through testing and analysis
+ Explore and test innovative opportunities within Display, e.g. re-targeting, ad networks, exchanges, DSP/RTB
+ Develop and execute strategies to leverage display in emerging channels, e.g. Social Media, Mobile
+ Collaborate with EMEA marketing teams, i.e. country marketing teams to include market specific content, Creative team for delivering assets and Analytics to understand campaign and channel efficiency

Skills and Experience
+ Minimum 6 years Internet Marketing experience, specifically in Display Advertising or broader online marketing channels like Search, Affiliate and Email Marketing
+ Results driven and analytical approach
+ Strike balance between strategic thinking and hands on
+ Excellent track record of working with external vendors or internal partners, e.g. media and creative agencies
+Experience with working in international and intercultural teams
+ Excellent English language skills, additional language skills an advantage, e.g. German, French

Konnten wir Ihr Interesse wecken? Dann freuen wir uns auf die Übersendung Ihres aussagekräftigen Profils unter Angabe Ihres Stundensatzes.