Senior Digital Copywriter (Brussels)

Je functie: Context
We launched a major initiative towards the renewal of our Public Site being a strategic arm of its global digital strategy. Public Site is probably the most
critical area for the years to come especially considering the digital strategy defined over the last months and the need to use digital channels as key communication
supporting tool for servicing and selling.
Beside strategy, concept elaboration, development and change management aspects, Content Management is a key stream as it will represent the end-product
to customer base.

Function Description
The Senior Digital Copywriter will be responsible for:
o Handling certain content packages and (re)writing them into copy that is adapted to different digital carriers (such as smartphone, tablet and
laptop/desktop) and ensuring this copy is delivered in time
o Using his/her knowledge on SEO to make the delivered content as SEO proof as possible, making the information easy to find
o Ensuring a good communication from his/her side to the other direct stakeholders (other copywriters, project manager…) and within the team
o Translating/challenging original briefings into the required content
o Translating work other copywriters into own native language
o In close contact with the Project Manager of this stream, coaching small
teams of other copywriters (up to 4 persons) and coordinating the work of the small team
o Coaching aspect towards other copywriters in writing copy for digital channels that is SEO optimized
o Quality review skills of other copywriting work

Start Date ASAP
Duration 6 months (with possible extensions)

Location
Brussels
Je profiel: Required knowledge / Experience
Education
Bachelor's or Master's degree in the human sciences or in the economical sciences

Languages Requirement
o Dutch speaking candidates:
o faultless and flawless Dutch (100% error free)
o good knowledge of written French
o French speaking candidates:
o faultless and flawless French (100% error free)
o good knowledge of written Dutch

Experience
o Experienced copywriter (min. 6 years) in native language Dutch or French
o Proven experience in writing for digital media (web and (preferred) mobile)
o Search Engine Optimized writing
o Preferred to have coaching experience
o Preferred to have small team coordinating experience
o Visual copywriting skills is a plus

Technical Experience
o Ability to translate content to different digital touch points (PC, iPhone, iPad, …)
o Knowledge of Metadata
o Knowledge of AdWords
o SEO and SEA
o Social media (writing skills)

Business Experience
o Fluent in translation French to Dutch or Dutch to French
o Strict discipline to write in a fairly strict canvas and templates with a strict definition of length, approach and style
o Spelling and grammar in own language 100%
o Good understanding of written language in the other language (Dutch or French)

Soft skills
o Able to work independently, manage own deliverables
o Ability to cope with criticism and changes in the briefing
o Ability to work with deadlines/under stress
o Team player
o Proactive in defining, identifying and communicating room for improvement in process
o Critical mind and daring to challenge input of other stakeholders
o Reporting of achievements as well as efficiency improvement opportunities
o Organizational skills
o People management skills
o Good communication skills