Senior Brand Manager/Marketing Manager

Job Title Senior Brand Manager/Marketing Manager

Department Marketing

Location: Stockley park, Uxbridge

Type: Contract 6 months, (Could be extended, Could go permanent)

Rate: Competitive & Negotiable

Job Purpose

My client is UK's biggest soft drinks brands, and is the third largest branded soft drinks supplier in the UK market.

My client is Senior Brand Manager/Marketing Manager who will be:

Building the assigned brand equities of the Soft Drinks (and any new Functional beverage brands in the future) through managing the full marketing mix to drive relevancy, saliency and brand love.

Execute programs and initiatives that will implement the international vision and strategy for the assigned brands of the Soft Drinks leveraging penetrating local insights.

Responsible for executing the brand innovation strategy and ensuring robust P&Ls for projects managing them through a stage and gate process to agreed KPIs.

Guide regulatory, local supply and business units with an open collaborative style to deliver the above.

Delivery of Innovation Pipeline, Brand Book Development, SKU barcode change (Project Zebra), Global SKU management.

As the Senior Brand Manager/Marketing Manager

Key Responsibilities

Describe the key deliverables to be achieved by the post holder and the ongoing responsibilities of the role

Execute all brand initiatives to the international team vision and implement in line with the global brand hearts and key equity tool kits whilst leveraging key local insights to ensure relevance, saliency and cut through.

Deploy brand assets across all relevant marketing touch points (consumer/shopper) from the shelf back where agreed.

Execute the international innovation strategy for the local market with regional alignment on pack, product, design and claims wherever possible.

Track and report NPI and portfolio performance to ensure key KPIs are delivered, course correct when needed.

Deliver against the requirements of the specific innovation P&Ls and project KPIs

Manage SKU management processes and execution to reduce complexity to maximise profit.

Feed all local consumer insights, competitor activity, category performance and regional trends up into the international team to positively influence international strategy.