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SEM Analyst

Eingestellt von Synectics

Gesuchte Skills: Marketing, Sem, Sales, Consultants

Projektbeschreibung

SUMMARY

- Act as fulfillment account manager for selected key accounts
- Manage search campaign performance; analyze quantitative, qualitative and underlying data to correct performance issues throughout the duration of the contract.
- Engage with fulfillment consultants and other parties, during initial fulfillment to ensure that the plan has the correct components.
- Proactively optimize throughout campaign life cycle.
- Increase quality in clicks and conversions for improved ROI.
- Increase product trust through proactive, engaged customer service.
- Decrease churn rate through proactive campaign management and positive customer experience.
- Present Key Performance Indicators (KPI) and campaign performance in a formal setting with management.
- Build and maintain a positive relationship with internal and external customers by proactively communicating campaign performance with internal and external management.
- Have contact with internal customers such as sales, customer service, etc. and possibly external customers in any region weekly, biweekly, or monthly.
- Perform initial and ongoing quality assurance for search campaigns and take ownership of accurately communicating errors to all parties to close gaps and meet customer requirements.
- Re-emphasize internal, vendor, and search engine best practices during proofing and error correction activities.
- Regularly review existing processes and procedures for the purpose of identifying and implementing operational efficiencies and process redesigns.
- Report escalations urgently and follow up on resolution to close communication loop with management.

SKILLS:

MANDATORY SKILLS:

- Minimum educational requirement: BA/BS or equivalent work experience.
- Microsoft Office Suite including Excel and Word. A general understanding of marketing principles is required. Content Development skills are a must.
- Google AdWords certification and Bing adCenter certification preferred; resource will be required to obtain certification within 30 days of hire.
- Knowledge of Search Engine Optimization (SEO).
- Solid work ethic, teaming, adaptation to fast-paced environment, and works well under pressure.
- Proficiency in Microsoft Office Suite (Word, Excel and PowerPoint) is a must.
- Excellent professional, communication (both verbal and written) skills.
- Ability to self-motivate, prioritize and multi-task.
- Ability to research and solve problems.
- Search Engine Marketing: 1-2 years Search Engine Marketing to include Pay Per Click (PPC).
- Search Engine Marketing professional; 2-3 years preferred.
- Pay Per Click: Clear understanding of PPC/SEM
- Clear understanding of PPC/SEM: Google AdWords certification and Bing adCenter certification preferred; resource will be required to obtain certification within 30 days of hire.

DESIRED SKILLS:

- BA/BS degree preferred but not required
- Analytic skills certification a plus
- Experience setting up Spanish Google AdWords campaigns a plus.

Projektdetails

  • Vertragsart:

    Contract

  • Berufserfahrung:

    Keine Angabe

Geforderte Qualifikationen

Synectics