SEM Analyst

Job Description/Duties:

- Analyze advertiser objectives and KPIs to determine optimum organizational method of PPC campaign set-up.
- Create, including ad copy, PPC ads according to Google AdWords and Bing Ads criteria.
- Engage with fulfillment consultants and other parties during initial fulfillment stage of campaign set-up.
- Develop and implement optimum PPC budgeting and bid strategies granularly from campaign level to keyword level.
- Build keyword lists by industry verticals and match type in accordance with advertiser focus.
- Track account performance by multiple levels including conversions, call tracking, click through rates, etc.
- Create standard and custom account reports for departmental reporting, sales reporting and client reporting.
- Proactively optimize campaigns for maximum white-glove level service and PPC performance.
- Trouble-shoot performance issues and problem solve.

SKILLS:

Skills/Qualifications:

- BA/BS or equivalent work experience.
- 1-2 years Search Engine Marketing to include Pay Per Click (PPC).
- Microsoft Office Suite including Excel and Word.
- A general understanding of marketing principles is required.
- Content Development skills are a must.
- Prefer Google AdWords and Bing adCenter certification
- Search Engine Marketing - Must have experience managing SEM campaigns
- Pay Per Click