SEM Analyst

Analyze advertiser objectives and KPIs to determine optimum organizational method of pay per click campaign set-up.

- Create, including ad copy, pay per click ads according to Google AdWords and Bing Ads criteria.
- Engage with fulfillment consultants and other parties during initial fulfillment stage of campaign set-up.
- Develop and implement optimum pay per click budgeting and bid strategies granularly from campaign level to keyword level.
- Build keyword lists by industry verticals and match type in accordance with advertiser focus.
- Track account performance by multiple levels including conversions, call tracking, click through rates, etc.
- Create standard and custom account reports for departmental reporting, sales reporting and client reporting.
- Proactively optimize campaigns for maximum white-glove level service and pay per click performance.
- Troubleshoot performance issues and problem solve.

SKILLS:

MANDATORY:

- Minimum educational requirement: BA/BS or equivalent work experience.
- 1 year Search Engine Marketing to include pay per click
- Microsoft Office Suite to include Excel and Word.
- A general understanding of marketing principles is required.
- Content Development skills are a must.
- Strong people, communication and organization skills

DESIRED:

- SEM work Experience
- Google AdWords Certification
- Microsoft adCenter Certification