Search Engine Marketing Specialist

JOB SUMMARY:
Create a Search Engine Marketing (SEM) campaign, including website content, that meets product and search engine guidelines.

RESPONSIBILITIES:

- Review collected required data, documents, and collateral and store in the appropriate content management systems
- Use collateral provided to build SEM campaign and write content for associate Landing Page
- Work with the sales team to resolve order issues
- Serve as a liaison between sales and fulfillment team for fulfillment questions, concerns and issues on SEM items
- Communicate with all parties to ensure account creation process is seamless.
- Manage workload by monitoring status of fulfillment orders to meet defined timeline commitments to advertisers and Sales.
- Provide impeccable customer service during the course of each customer engagement
- Demonstrate continuous effort to improve operations, decrease cycle time, streamline work processes, and work collaboratively and jointly to provide an excellent customer service experience
- Provide copy for customer landing pages that are designed to be highly relevant to search engine marketing campaigns and to drive phone calls and email leads.
- Use photo software to manipulate images as needed
- Adhere to any word/character limitations as well as other established copywriting best practices.

SKILLS:

SKILLS REQUIRED:

- A significant understanding of the Internet and Internet advertising principles is required
- 1 or more years in copywriting or SEM related field
- Previous experience in Search Engine Marketing (SEM) a plus
- Strong knowledge of Search Engine Strategies a plus
- Knowledge of Web Site design in order to create optimal search results
- Intermediate knowledge of HTML is required
- A basic knowledge of Internet browsers is required
- Strong people, communication and organization skills are required as interaction occurs with the Advertiser and Sales personnel, by phone and email
- Strong typing and computer skills are required
- Strong Software Skills: Microsoft Office Suite to include Excel, Word and Outlook Express
- Salesforce experience a plus
- Candidates with certification(s) in Search Engine Marketing preferred
- Strong initiative and positive attitude
- Able to use critical thinking skills
- Able to multitask to meet required deadlines
- Website writing
- Adcopy Creation
- Google and Bing certification