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Search Engine Marketing Program Manager
Eingestellt von Synectics
Gesuchte Skills: Sem, Sql, Marketing, Social media
Projektbeschreibung
- Supports overall Search Engine Marketing (SEM) program management.
- Analyzes SEM program conservation and financial metrics and goals to produce program reports and statistics.
- Synthesizes high volumes of quantitative and qualitative data into a concise scorecard to report SEM program results and to support SEM program decision making.
- Makes recommendation to drive continuous improvement and SEM program effectiveness.
- Manages paper and web reporting process.
- Monitors data related sync issues between internal systems and SEM vendor systems.
- Partners with business users, IT, and SEM vendor to resolve issues in a timely manner.
- Resolves SEM business operational and active project issues and risks.
PROGRAM MANAGEMENT
- Manage SEM program and success metrics
- Responsible for making decisions on the direction of SEM, and implementing them using levers such as communications, OPower reporting tools, etc.
- Leads cross-functional advisory group and working group to ensure collaboration across functions in delivery, direction, and strategy
- Manage conservation goals and reporting
- Analyze high volumes of data to make decisions and develop processes to react to data
- Partner with IT to manage OPower relationships and SLAs
- Partner with various departments and IT to reconcile internal systems' and customer records' integrity
- Partner with communications department on the direction of customer communications and promotions
CUSTOMER COMMUNICATIONS
- Managing customer communication strategy and approaches to generate interest in SEM
- Consistent look, feel, and language aligned with brand
- Alignment with web strategy and social media plans, leveraging current technology (eg web analytics)
- Customer satisfaction research and analytics
- Oversee notification management strategy and approach (eg email collection strategy)
OPERATIONAL/BUSINESS SUPPORT
- Data repairs implementation and operational system data issue management
- Run SAS analysis and SQL queries to reconcile the internal systems' and customer records' integrity
- Customer experience delivery relative on SEM matters
- Custom report creation (eg SAS, SQL) for business operational metric and reporting use
SKILLS:
SAS, SQL
Projektdetails
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Einsatzort:
Baltimore, Vereinigte Staaten
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Projektbeginn:
asap
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Projektdauer:
Keine Angabe
- Vertragsart:
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Berufserfahrung:
Keine Angabe
Geforderte Qualifikationen
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Kategorie:
IT Entwicklung, Marketing/Vertrieb