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Retail Marketing Manager

Eingestellt von ninesharp

Gesuchte Skills: Marketing, Support, Social media

Projektbeschreibung

LOCATION - WARWICK

CONTRACT - INITIAL 3 MONTHS WITH THE POTENTIAL TO GO PERMANENT.

MARKETING MANAGER

RATE - £178 DAILY RATE

Working for a highly established and well known food retail company, you will develop, agree and implement marketing programmes and tactical campaigns to support the group's business plans and the trading objectives. You will utilise customer and industry insight and interpretation of market trends to recommend and support the development of commercial trading policies and plans.

KEY ROLE SPECIFICS-

- To plan and develop effective marketing campaigns, programmes and tactical activity utilising a broad mix of communication channels including broadcast and print media, CRM, E-commerce and social media
- To Oversee the creative design and production of marketing collateral through the effective management of internal resources and external agencies
- Ensure costs for all activity are fully calculated and within budgetary parameters or justified and signed off where in addition to original budgets or plans.
- Complete effective post implementation evaluations on all activity using industry standard measurements of success.
- To have full accountability for the Group CRM and develop and segment understanding of demographic, neighbourhood (ACORN) classifications together with member/customer transactional analysis and feedback.
- To maintain and uphold the brand values and identify standards or compliance issues evident from customer insight activity
- To organise and conduct focus groups across stakeholders to garner qualitative feedback, develop understanding and to support the development of marketing proposals
- Develop relationships with the wider Groups as well as other stores, like minded organisations and external agencies, with the purpose of sharing best practice and supporting wider based initiatives
- To be an effective participant in the development of the wider business strategies and undertakings
- Take reasonable care for the health and safety of themselves and of others who may be affected by their acts or omissions at work.

YOU WILL BE MEASURED AGAINST-

- Costs to budget
- Campaign effectiveness
- Meeting deadlines
- Analytical & data accuracy
- Brand standards

KEY SKILLS-

- Brilliant communication skills with the ability to communicate to all key stakeholders.
- A Strategic Thinker
- People Management Skills
- Strong customer focus
- Highly organised
- Experience of working with strict budgets
- Extensive knowledge of the retail sector and an understanding of the terminology
- Strong POS Background
- Proactive and can work off own Initiative
- Understanding of the food industry
- Excellent IT Skills
- Degree holder or equivalent qualification within Marketing

Projektdetails

  • Vertragsart:

    Contract

  • Berufserfahrung:

    Keine Angabe

Geforderte Qualifikationen

ninesharp