Programme Manager - Dynamics CRM, Email Marketing, Digital

PROGRAMME MANAGER - DYNAMICS CRM, EMAIL MARKETING, DIGITAL

Our global client is seeking a Program Manager to join the CRM Strategy Team. Demonstrable experience managing large-scale programs within a digital environment and operating as the lead, delivering best in class email communications is required. Accountable for defining and implementing the email strategy end-to-end, including content, messaging, development, campaign execution, analytics, reporting, contact segmentation and managing email responses.

Key Capabilities

At least 5-years of experience in email marketing - agency and/or client side

Knowledge/experience of Microsoft Dynamics CRM

Experience managing high volume global (highly localized) email campaigns and programs

Ability to scale teams and operations through effective management of diverse vendors

Expert in email best practices including contact strategies, targeting and segmentation, testing, delivery and deliverability issues, and analytics

Savvy with marketing automation capabilities

Comfortable with data models, mailing list selection criteria from complex databases and BI

Current knowledge of industry regulation and privacy issues

Proven track record managing email campaigns and delivery through major email service providers

Strong analytical skills and solid understanding of email marketing performance metrics as it corresponds to a digital strategy

Strong quantitative skills and familiarity with site-site analytics

If you are interested in finding out more, please get in touch including a current CV and confirmation of availability or notice period.

Many thanks.