Product Marketing Specialist

Our client is a leading industrial automation company seeking a candidate to assist the Product Manager in global product management with competitive analysis, product planning, definition, pricing, forecasting, promotion and product life cycle management. S/He will support the Product Manager for specific product with Quality, Delivery, Customer Satisfaction, and Productivity.

ESSENTIAL FUNCTIONS

Functional

- Applies market, customer, industry, application and technical knowledge to assist in preparing Customer Requirement Document (CRD) and Product Requirement Document (PRD) for product development projects (new, line extensions, enhancements and cost reductions).
- Assists in defining specifications with price, cost and reliability objectives for product development projects.
- Helps with preparation of ongoing competitive analysis and regularly communicates relevant information throughout the organization.
- Supports Commercial Marketing organization in the development and implementation of key programs in support of product objectives (eg trade shows, promotion programs, pre-sales and post sales collateral, target account programs, etc.).

Leadership

- Works with others to achieve strategic and tactical objectives for the assigned product line. Motivates team members and others within the organization toward achieving established goals.
- Demonstrates the highest standards of integrity, ethical conduct, commitment and performance within the work team and the business unit.
- Generates and implements innovative ideas and recommendations; encourages and supports innovative and diverse thinking, continuous improvement and fact-based risk taking in others.
- Applies metrics to measure and ensure business value of process improvement initiatives; takes responsibility for own development and performance; seeks/facilitates continuous improvement through development planning and performance feedback.
- Adapts to change by identifying implications of change and adjusting as needed, working with others as appropriate to implement change initiatives.

Interpersonal

- Helps develop and leverage effective working relationships across the business unit and entire org on a global basis to achieve established product objectives.
- Coordinates activities with other Product Management team members to achieve consistency of product usability, customer service, product look/feel, quality and system integrity.
- Is an effective and timely global communicator; keeps team members and key stakeholders well informed of product issues/direction.
- Actively supports new company and business unit programs; helps team members and key stakeholders understand the business context for change.
- Articulates to others how work performed impacts customer, business unit and company success.

Business

- Ensures thorough familiarity with company policies and procedures. Appropriately applies policies and procedures in compliance with government laws. Policies and procedures include, but not limited to: Standards of Business Conduct, Intellectual Property, Control Environment, Information Protection, ISO 9000 and respond with urgency to unique needs and deliver timely, cost-effective quality solutions.
- Invests time to expand knowledge of global industry trends, customer issues, competition, etc.; approaches problem solving with a global perspective.
- Supports Commercial Marketing and field sales organizations to achieve product and business unit objectives for annual sales.
- Helps establish and maintain market-based product pricing within the overall business unit strategic objectives.
- Helps establish product gross margin objectives and lead the organization to maximize same.
- Helps establish product forecasting and communicate to operations in a timely fashion.

REQUIRED QUALIFICATIONS

- Bachelor's Degree in Electrical or Mechanical Engineering, or equivalent experience
- Minimum of four years of Product Management, Commercial Marketing and/or sales experience in the Drives or Industrial Automation industry
- Demonstrated working within a Matrix environment to achieve objectives
- Understanding of business profit and loss responsibility
- Product forecasting and strategic planning