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Product Marketing Manager

Eingestellt von Bio Careers

Gesuchte Skills: Marketing, Sales, Support

Projektbeschreibung

The Product Manager (PM) is responsible for setting the company product strategic direction and tactical implementation of activities that will lead to a customer-centric and goal achievement culture. This includes development of marketing plans and activities that drive the flow of products to our customers in a manner that highlights differentiation and value. This product champion is the focal point for the company with regard to product and market knowledge, planning/execution, and achievement of business objectives. The PM is responsible for the product from identification of customer and market needs/wants, to concept and product development, product launch, through and including product discontinuation.

• Recognition of new products to be developed to meet new market demands, or the creation of new markets. Provides leadership for product/concept justification during funding cycle, and provides similar leadership to product development team.
• Identification of new business opportunities through expansion of existing products into new markets, or enhancements of existing products to maximize existing markets.
• Support the commercial organizations in achieving Plan/Update objectives.
• Provides direction and input to all in-house groups such as Sales, Operations, Finance, R&D, Quality, and Regulatory, Customer and Technical support that affect the successful achievement of business objectives.
The Global Marketing Product Manager position differs from Area or country-specific Product Management jobs in three key ways:
• Greater involvement in setting division-wide strategies (e.g. what is the market message)
o Direction and leadership to the R&D organizations throughout the product development cycle (e.g. developing customer requirements)
• Exposure to all international markets, with the requirement to build networks and success through a deep understanding of cultural diversity and varying global market dynamics.
Core Job Responsibilities
• Responsible for in conjunction with QA/Manufacturing implementing and maintaining the effectiveness of the quality system.
• The PM is responsible for creating global demand for his/her product in a customer-centric manner (exemplified by high satisfaction of needs, and therefore appropriately differentiated and adding value) by developing and overseeing execution of the marketing plan. This includes definition of and segmentation of the market, targeting and positioning, and all aspects of the marketing mix (product, place/distribution, price, and integrated marketing/promotion). The following are some of the key responsibilities:
• Business Expansion: Lead and participate in strategic planning initiatives such as to ensure profitable growth opportunities are supported.
• Competition and Positioning: Thoroughly understand competitive offerings and provide commercial organizations with appropriate positioning and tools to differentiate product(s) versus the competition in a profitable manner that adds value to the customer.
• Scientific and Promotional Tool Creation: Provide the commercial organizations with core promotional and scientific literature, sales aids, and support materials to help them exceed their sales plan.
• Internal Communication: Responsible for creating a clear line of communication between Global Marketing and all other areas that affect the product. This includes providing direction to the Commercial Areas/countries distribution channel partners and all in-house groups. This entails use of technology-based tools such as conference calls, meetings, and international field travel.
• External Communication: Interface with consultants, marketing research firms, ad agencies, other vendors, and customers to effectively manage and grow business profitably, while maintaining a customer focus woven throughout all activities. Another aspect of this responsibility is gaining positive media exposure in partnership with the PR firm.
• Develop the Marketing Plan: Incorporate all aspects of the marketing mix.
• Product Definition: Ensure that appropriate Customer Requirements/Design Inputs are crafted to guide the development team. Utilize market research, customer input, Area input, and other means to ensure profitable and differentiated products are delivered to market. Offer leadership to R&D and support organizations throughout development cycle (e.g. lead trade-off analysis, customer, financial, and timeline impact).
• Ensure Launch and Post-Launch Success: Offer leadership to international commercial organization….distribution channel partners and internal teams through successful launch. This includes delivering appropriate launch materials/tools to differentiate product versus the competition and grow the business in a profitable manner.

Position Accountability / Scope:

The PM is responsible for achievement of the goals and objectives of Global Marketing department and company. Performance will be monitored versus the annual marketing plan, and execution against the action items and financial objectives. Must ensure compliance with the Quality System, and all Ethics/Compliance guidelines. Must work within budget guidelines.

Projektdetails

  • Einsatzort:

    Knoxville, Vereinigte Staaten

  • Projektbeginn:

    asap

  • Projektdauer:

    Keine Angabe

  • Vertragsart:

    Contract

  • Berufserfahrung:

    Keine Angabe

Geforderte Qualifikationen

Bio Careers