Product Manager - Web Analytics

My client a global travel corporation is seeking an experienced product manager to apply their technical skills to business and analytical challenges. You must enjoy the complexities and opportunities of visitor clickstream tracking and form a vital part of the Global Business Intelligence and Experimentation function.

RESPONSIBILITIES:

- Be an expert on Hotels.com MARKETING ATTRIBUTION, across a variety of technology platforms
- Directly own our TAG MANAGEMENT product set, ensuring it continues to meet the evolving needs of our business
- Management of Hotels.com's MARKETING CLASSIFICATIONS, and the MARKETING TAXONOMIES used across wider business reporting
- Keep up to date on relevant developments in the industry to help drive Hotels.com's innovation across all of these key strategic areas.

SKILLS/QUALIFICATIONS:

- Experience with tag management technology essential; ideally with Ensighten experience in a global organisation
- Strong analytical mind set and skills, specifically demonstrate excellent problem solving skills
- Knowledge of web basics such as HTML, JavaScript, and URL structures
- Intermediate to advanced SQL skills, with SQL Server experience
- Excellent verbal and written communication skills, with the ability to produce excellent technical documentation
- Strong organizational skills and attention for detail
- Basic knowledge of Regular Expression logic & syntax, or willingness to learn
- High level of proficiency with Omniture Site Catalyst and Discover products and Google Analytics is strongly preferred - proficiency in other tools and willing to learn Omniture and Google Analytics acceptable
- Bachelor's degree or higher in a relevant technical field. (Computer Science, Information Systems etc)
- Experience of the design and rollout of custom marketing attribution models is essential

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