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Product Launch

Eingestellt von Synergy America, Inc.

Gesuchte Skills: Marketing, Sales

Projektbeschreibung

We are seeking a Product Marketing Manager for a 4 month contract position in Atlanta, GA. Through alignment with brand strategies, develop, execute, and manage a Consumer Marketing program that motivates the target group of customers (Parent customers) in usage and recommendation of our product ultimately creating valuable customers. WE ARE LOOKING FOR A DYNAMIC, ENERGETIC, AND POLISHED MARKETING PROFESSIONAL FOR A NEW PRODUCT LAUNCH OPPORTUNITY IN B2C SEGMENT

Skills:

- Five or more years of experience in Marketing and successful product launch in B2C.
- Demonstrated ability to partner with internal cross functional teams
- Self-starter with excellent written, verbal and oral presentation skills
- Strong analytic and fact-based decision-making skills
- Proficiency in PowerPoint, Excel, Word and other standard office computer applications
- Proven ability to translate ideas and vision into product definition and requirements

Desired Qualifications:

- Bachelor's/Master's degree in Marketing, Business or related field; Master's degree preferred
- Experience in retail marketing industry.
- Track record of successful product launches in past projects.

Responsibilities:

- Product Marketing and Launch Planning: Develop full product launch strategy including product-market fit and marketing strategy, setting launch goals, positioning, pricing recommendation, forecasting, PR and communications, distribution channels, solution ecosystem, promotion strategies, and sales tools

Key:

- Develop & own launch concept: Campaign, loyalty programs etc.
- Create a time line and process
- Track & measure the performance of launch and loyalty programs, forward leads to sales for follow ups.
- Track expense budget(s) for designated Marketing programs, including invoicing, reconciliation and phasing.
- Product Definition: Define product attributes and features to deliver differentiated solutions. Craft and implement user experience requirements with internal stakeholders and suppliers. Partner with Product Development, Operations, Supply Chain, and the vendor partner to ensure high-quality customer experience is delivered.
- Marketing Programs: Develop marketing strategy and work with Marketing Services team and alliance ecosystem partners to operationalize marketing programs, including collateral, web, advertising, PR, events, acquisition and customer-based marketing and sales promotions.

Interested candidates please email your Resume.

Projektdetails

  • Vertragsart:

    Contract

  • Berufserfahrung:

    Keine Angabe

Geforderte Qualifikationen

Synergy America, Inc.