Pay-Per-Click Analyst

PPC ANALYST must have previous pay-per-click experience to be considered for this position

The ideal candidate will be a highly motivated search engine marketing (SEM) professional who works well in a team environment and has a strong paid search background. In this role, the Paid Search Analyst should be able to leverage Internet and marketing skills to develop, execute, and optimize paid search campaigns in Google, Bing and other major search engines.
Key tasks will include search campaign generation/implementation, keyword research, development & analysis.

KEY RESPONSIBILITIES

- Set up successful Pay-Per-Click (PPC) campaigns and implement overall paid search optimization strategies
-  Keyword research and expansions
-  Query build-outs including negative and match-type expansions
-  Ad copy development and testing
-  Landing page association and optimization for search engine quality score
- Maintain weekly internal reporting and deliver campaign findings after implementation
-  TOD/DOW Analysis
-  Budgeting
-  Keyword GAP Analysis - Provide consistent and effective support to SEM Managers 

REQUIRED BACKGROUND

We are looking for an enthusiastic, detail-oriented, hardworking professional with excellent communication skills to successfully perform search engine marketing activities. 

- 1-2 years directly related SEARCH-ENGINE MARKETING EXPERIENCE (Google, Yahoo!, Bing etc.) with a metric focus
- Working experience with relevant search engine toolsets on pay-for-performance search products
- Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively over the phone, through email, and in writing.
- Exceptional quantitative skills and aptitude including intermediate to advanced Excel skills
- Excellent organizational skills and the ability to juggle multiple responsibilities

ATTENTION TO DETAIL