Online Acquisition Campaign Specialist

Online Acquisition Campaign Specialist

One of our large Banking Clients is looking for an experienced Online Acquisition Campaign Specialist

You will have a good Understanding of Digital marketing best practice, creative development and campaign delivery
* Excellent oral and written communication skills
* Excellent attention to detail and analytical skills
* Strong organisational skills with a proven ability to handle multiple priorities in a high pressure environment
* Ability to identify and solve problems effectively with a result-oriented focus

Manage the execution of Online acquisition requirements (application forms, email/advertising copy and above the line copy) across multiple brands and channels. Working with the Product and Relationship Management teams to ensure we have accurate requirements in terms of copy, product, tagging and the Digital and Creative Solutions teams to execute all requirements as per brief. Ensure that all requests are logical and adhere to Business guidelines and that output is legally compliant and delivered in accordance to specified time lines

Responsibilities
*Briefing in all the requirements to the Digital team accurately for all Online elements including but not limited to new products, new tagging, new landing pages, email requirements, mbna.co.uk requirements, group site activity
*Maintaining strong relationships with Business partners to enhance the acquisition process
*Ensuring all campaigns are fully signed off before going live (in accordance with the approval Matrix)
*Working within required policies and procedures to implement marketing activity and constantly looking for improvements and efficiencies
*Deliver Online marketing initiatives to drive new acquisition and spend
*Maintain control of all Online programmes to meet company, legal and industry standards
*Provide support to the Acquisition Channel Manager. Ensuring all requirements are received from the relationship managers - group codes, assobanks, plastics, alternative product scores
*Raising all necessary source codes and ensuring they are verified and stored in the job bags
*Ensuring accurate Mad keying of campaign lines - live dates, source codes, app names for accurate forecasting and reporting
*Ensure accurate keying of Atlas
*Ensure controlled accurate execution of global changes such as CIT, card updates, template changes
*Managing the work in progress and ensuring a strong relationship with Digital for workflow and timings

Essential Experience and Technical Qualifications
*Understanding of Digital Marketing best practice, creative development and campaign delivery
*Excellent oral and written communication skills
*Excellent attention to detail and analytical skills
*Strong organisational skills with a proven ability to handle multiple priorities in a high pressure environment
*Ability to identify and solve problems effectively with a result-oriented focus

Hy-phen Limited is acting as an Employment Business in relation to this vacancy.

The Adecco Group UK & Ireland is an Equal Opportunities Employer.