Media and Digital Marketing Manager

RESPONSIBILITIES

- Assist in the development and implementation of the Global and regional media strategies and media guidelines across EMEA
- Participate as a strong team member in the marketing organization, closely working with the regional marketing segment leads and core functions ( SEM, Social, HP.com, etc.) to drive an integrated marketing approach across all touchpoints and initiatives
- Support the EMEA Media and Digital Director in representing the media discipline across the region, ensure that through strategic campaign planning and execution, Customer is fully leveraging their industry leading opportunity to drive their business forward
- Work closely with the EMEA media agency partner(s) to assess new and emerging media opportunities and develop test & learn scenarios
- Take ownership of managing regional media and digital campaigns -
- Assist campaign managers in producing regional media briefs and briefing the EMEA media agency team
- Review the effectiveness of all country media plans to ensure they are delivered on strategy and on budget
- Bring world class thinking and innovative solutions to each of the elements in the media mix including traditional, digital and non-traditional media planning and buying, performance metrics, media partnerships, etc.
- Manage and accurately track campaign budgets
- Drive connected measurement plans

QUALIFICATIONS

- 5+ years multi-market ATL planning & buying experience on agency and/or on client side with solid knowledge across traditional and non-traditional media touchpoints
- High level organization/process management skills needed
- Solid communication and organization skills at regional scale
- Marketing and marketing communications acumen - ability to partner Marketing/Marcomms and Media function with content/creative to jointly deliver high impact marketing campaigns
- Analytic skills - ability to drive results-oriented, measurable and highly optimized media plans and implementation and to link paid, owned and earned communication results to business results
- Regional sensibility and scale - ability to deliver programs that work on a regional level
- Agency management - ability to manage agency relationships