Marketing Specialist (Pharmaceutical)

Marketing Specialist (Pharmaceutical)

Our client require a Marketing Specialist to manage all marketing related activities, providing input into the development and execution of the annual Marketing Plan; gathering competitive intelligence to ensure product superiority and customer satisfaction; marketing promotion functions, and pricing development that contributes to the long term success of the offering(s). The specialust will also Provide input into business cases regarding the definition of new offerings and line extensions.

Principal Accountabilities:
-Managing the marketing budget to ensure expenditure is optimized and generates return on investment
-Designing and executing tactical marketing campaigns and utilising a range of marketing tools including direct mail, adverts, videos and online content
-Designing and executing social media strategy and managing external agencies eg graphic designers, web developers and digital marketing to execute marketing strategies.

Skills Required:

-Bachelors degree or equivalent and strong Marketing experience within a B2B environment
-Previous experience in developing and implementing a tactical marketing plan
-Healthcare/pharmaceutical industry knowledge preferred.
-Experience of end-to-end campaign management and using email marketing software and CRM system
-Qualified CIM professional preferred.