Marketing Specialist - Contract - Slough - 6 Months - £15.50 p/h +

Marketing automation is a fast-growing area of marketing with enormous potential for career growth. The Marketing Automation Specialist will have the opportunity to work with the very best and brightest and be responsible for the design, testing, execution, maintenance and reporting of automated online marketing campaigns for our client base. This role will be a power user of marketing automation and CRM systems.

THE ROLE

Develop & Execute campaigns

Given the go to market topics decided, we will action different digital campaigns, mainly multi touch points. Part of your responsibility is to develop emails into our marketing automation platform (Eloqua), landing pages, assets hosting and segmentations. Get the full campaign reviewed by local teams (if involved) and roll out the complete scenario.

- Reports & Analytics

Transparency is key for the GDC. You will have to share the results of your execution to the country/geo involved as well as at global level

- Bring our marketing Strategy forward

As you will have a strong focus on execution, you are the best person to report on campaign/topic/asset performance and then influence our next campaigns. your feedback will be key for the success of future campaigns.

Key Skills

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2 years' experience with any of the following (or similar) applications: Eloqua, Marketo, Aprimo, Manticore, Salesforce.com, MS CRM On-Demand, Siebel CRM On-Demand
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Bachelors degree or equivalent in Marketing, MIS or Business Administration
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Must have a good understanding of the Web and Web technology (HTML, basic CSS) and the ability and desire to expand current technical skill-set
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Previous experience in or working closely with Information Systems and/or marketing groups.
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Experience establishing and maintaining system documentation and training materials
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Interpersonal skills: exceptional verbal/written communication, listening, coaching and presentation skills with attention to detail
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Highly self-motivated contributor who works well as an individual and within a team environment
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Eloqua 10 Expertise