Marketing Production Execution Program Manager Job

MARKETING PRODUCTION EXECUTION PROGRAM MANAGER needed for a CONTRACT opportunity with Yoh's client located in WALNUT CREEK, CALIFORNIA.

THE BIG PICTURE - TOP SKILLS YOU SHOULD POSSESS:

- Direct Mail and Email Marketing
- Project Management

WHAT YOU'LL BE DOING:

- Responsible for leading production activities supporting marketing execution with a strong focus on direct mail and email.
- Works closely with Direct Marketing and Partner Marketing team to effectively manage the production process and ensure that campaign deliverable dates are met.
- Maintain and publish direct mail and email calendars including dates for key milestones (eg final creative, list pulls, scheduled mail dates, actual mail dates, etc.)
- Act as key contact for all vendors involved in email and direct mail execution Work with agencies to coordinate the direct marketing schedule and monitor the inventory of printed materials.
- Manage all aspects of email production, including approval of test emails prior to delivery and follow up on any technical issues.
- Document and communicate lettershop instructions for complex direct mail campaigns.
- Provide consultative production expertise during creative development process for both direct mail and email best practices.
- Ownership of production sign-offs to ensure all jobs are being completed according to job specifications.
- Manages vendor deliverables (print, email and fulfillment) and seeks opportunities to improve service level agreements.
- Procure promotional/premium items and manage the fulfillment process.
- Maintain accurate list of inventory.
- Ensure that production is within established budget.
- Ownership of all print and data quality control measures including QC procedures, print proofs, press approvals, data processing, proofreading, editing and fact checking.

WHAT YOU NEED TO BRING TO THE TABLE:

- A minimum of three (3) years in a direct marketing role, preferably in the financial services market, with proven success in the development and execution of direct marketing campaigns across multiple channels.
- Bachelor's Degree in Business, Marketing or Communications or any equivalent combination of education and or relevant experience.
- Advanced knowledge of direct mail and email production processes including list development, creative development, and strong print production skills.
- Proficient across all aspects of direct mail printing and lettershop operations with ability to develop and maintain schedules in-house and with external vendors.
- Thorough knowledge of USPS regulations for direct mail products and services.
- Working knowledge of Exact Target and ability to execute email campaigns.
- Ability to analyze print specifications to ensure that all job requirements, quality expectations, artwork availability and delivery dates are clearly identified and achieved.
- Exceptional project management and problem solving skills.
- Strong decision making skills to effectively and efficiently execute campaigns.
- Excellent written and verbal communication and presentation skills to effectively interact cross-functionally and with marketing vendors.
- Proficiency with Microsoft Office (WORD, EXCEL, PowerPoint).

OPPORTUNITY IS CALLING, APPLY NOW!

Yoh, a Day & Zimmermann company, is an Equal Opportunity Employer, M/F/D/V.

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