Marketing Manager - Richmond - 6 Month Contract - ASAP Start - £175 p

Marketing Manager - Richmond - 6 month contract - ASAP start - £175 p/d - Ecommerce

MY CLIENT IS A WORLD LEADING E-COMMERCE ORGANISATION AND THEY ARE LOOKING FOR A MARKETING MANAGER TO SIT WITHIN A NEWLY CREATED, STRATEGICALLY CRITICAL TEAM, BUILDING OUT THEIR CREATIVE EXCELLENCE ACROSS ALL CONSUMER TOUCH POINTS AND HELPING TO MAKE THE ORGANISATION MOST INSPIRING SHOPPING DESTINATION IN THE WORLD OF COMMERCE. THIS ROLE IS ON A 6 MONTH EXTENDABLE CONTRACT PAYING £175 PER DAY, THIS IS BASED IN RICHMOND.

EXPERIENCE/SKILLS:
Graduate degree (Bachelor or Master)
5 to 8 years of relevant professional experience in Marketing or Creative industries (incl. creative agency)
Proven track record of delivering actionable strategic marketing approaches & effective creative executions
English native/fluent speaker (grammatically solid)
Experience in the retail industry is a plus

RESPONSIBILITIES:

Define, develop and implement a creative strategy in the UK. Absorb and translate the global business strategy, the global marketing priorities and the global brand equity into a locally relevant creative approach that defines the look, feel and voice of the company as it comes to life in various consumer-facing campaigns. Accompany the creative strategy with respective media mix recommendations on campaign-by-campaign basis. Nurture and develop creative thinking and criteria-based abilities to assess creative work delivered by our agencies.

Deliver creative executions across all marketing channels and brand touch-points. Influence country marketing to deliver customer insights and business unit tactics, in order to translate these into a creative brief to agencies. Collaborate with agencies to deliver creative ideas, concepts, creative executions and assets/formats fit-for-use with the consumer. Holistically connect onsite marketing, email marketing, Internet marketing, social marketing, above-the-line and other marketing channels in order to create a connected experience. Ensure seamless hand-over to trafficking and implementation partners.

Improve creative execution and asset quality across touch-points. Deliver world class creative execution and consistently improve the quality of creative execution as measured by consumer-relevant metrics including traffic volume, click-through rates, engagement rates and ultimately conversion rates. Apply standard and new-to-the-world qualitative & quantitative methods for validating creative effectiveness.

Enable operative planning of the Multi-Channel Creative Marketing Team. Implement Service Level Agreements (SLA) for critical interfaces with other marketing teams (upstream, implementation) and enable resource allocation and prioritization of campaigns and fast track requests. Ensure clear goal setting and best-in-class operational excellence in delivery.

Manage the relationships with creative agencies. Lead client-agency relationship including ways of working principles, creative design- and delivery processes, timelines, executional mandatories, creative quality and target optimization and -measurement.

Role Requirements:
Passionate team player, highly disciplined & organized, able to operate smoothly in a highly dynamic context
Superior understanding of classic/offline AND digital/online marketing principles, practices and tools
Strong strategic thinking and problem-solving skills, ability to think differently and to innovate
Strong creative mind, able to understand consumer needs and turn insights into actionable creative
Strong prioritization skills and able to deliver great results under achievable but tight timelines
Comfortable negotiating with senior stakeholders and operate remotely and independently
Able to absorb limited travel between London, Zurich and Berlin