Marketing Manager - Online

Are you an Online Marketing Manager looking for your next role? If so, look no further! We are currently recruiting for an Online Marketing Manager for a well recognised brand within the telecommunications industry working from their prestigious head offices in Berkshire.

This role has come about due to an internal promotion so they are looking for someone who can join on a 3 month rolling contract (there will be potential for this position to be made permanent over time).

You will be based from their offices in Berkshire however you will be required to spend 1-2 days a week on site at agencies in London. Working from home one day a week will be considered for the right candidate.

Reporting to the Lead Online Marketing Manager, you will join the Channel Communications team as an Online Marketing Manager to help manage acquisition marketing activity to drive qualified traffic to direct channels.

You will have previously worked as an Online Marketing Manager with particular knowledge on managing agencies and a very strong understanding of SEO/PPC. If you have previously worked for a telecommunications company this would be ideally although not essential.

You will be responsible for the day-to-day planning, management and optimisation of campaigns and initiatives to drive traffic and achieve online sales targets through the mix of digital media channels, but with particular emphasis on SEO.

Responsibilities:

- There are 2 main focuses for this role: one as the day-to-day contact co-ordinating the SEO work stream, and the other being performance focused across all online marketing channels to ensure performance across all KPIs: traffic, orders, connections, and CPA.
- You will be responsible for leading internal stakeholders (across social media, PR, onsite development, content development) and managing our SEO agency and putting new processes in place to really drive the SEO work stream forwards:
- Day-to-day management of the internal and agency stakeholders and processes in delivering against ambitious SEO KPIs
- Planning, management and budgetary control of digital campaigns and initiatives (eg display, PPC, SEO)
- Brief, delivery and optimisation of quarterly and tactical marketing strategies and plans to achieve KPI's
- Monitor and evaluate market trends and consumer behaviour to identify new campaign opportunities
- Targeting of campaigns, propositions and offers to target segments through the appropriate media channel
- Analysis and optimisation of customer journey based on web analytics and conversion data
- Ownership and development of key agency relationships to ensure best in class execution and on-going innovation
- Strong working relationship with the Online Sales team to ensure marketing plans/strategy and key proposition shouts are in line with product line targets and optimised accordingly
- Work with Marketing in the development of propositions to respond to market trends
- Day-to-day management of the media and creative agencies

You will:

- Defining an Approach to Mobile/Tablet & Desktop (for SEO, PPC, Display & Retargeting). Using insight, consumer trend and data to help define the agreed approaches to each platform and channel and the granular detail of those plans.
- Day-to-day interrogation of media performance across online channels and platforms, delivering to KPIs: traffic, orders, connections, spend and CPA.
- Managing the on-going optimisation of DR performance across our key KPIs (reflected in our Performance Laydown on Mobile/Tablet & Desktop).

For more information please contract Tracey Johnson or email your CV.

Project People Ltd is acting as an Employment Business in relation to this vacancy.