Marketing Manager - Digital Content Specialist

In this instance we're specifically looking for a contractor who has digital content strategy experience that can work on an exciting project to influence digital content online and offline.

Digital Banking is growing at great pace and now is a particularly exciting time to be joining the bank - we have some challenging aspirations! Reporting to the Head of Digital User Experience and Content, the role is an excellent opportunity for someone who likes to work autonomously and as part of a team and can take the lead and be proactive.

The core purpose of this role will be to help shape the Digital Content Strategy for the bank, thinking about:

- Commercial requirements to drive traffic to our site and convert that traffic to some kind of action.
- Customer insight to understand what our customers use our site for and therefore what content would be of use to them.
- Content types - use of videos, infographics, articles, imagery etc - to ensure content is engaging.
- Digital content use across the bank's estate including not only our websites but also screens in branches, social media etc.
- Content production process working with our digital agencies.

RESPONSIBILITIES INCLUDE:

- Completion of a content audit to understand what content we have already and how it's used.
- Completion of a gap analysis based on commercial and customer needs.
- Work with our SEO team to understand what content will drive the most value and help prioritise those requirements.
- Creation of an editorial strategy and content calendar, working with other parts of the bank who have a need for digital content and overseeing content use according to that strategy.
- Content creation - this will involve a mix of some copywriting and a lot of management of digital agencies who will be creating assets including infographics, videos, web pages, demos, images etc.
- Putting in place a framework for keeping track of content, monitoring its consumption and ensuring it is kept up-to-date and compliant through some kind of regular audit process.
- Liaise with and influence key stakeholders including senior management, digital agency, product teams, legal, compliance and content management to gain buy-in to recommendations for change.
- Ensure signoff and briefing processes are always adhered to and that content is always accurately published.

KEY CAPABILITIES, KNOWLEDGE AREAS & PERSONAL ATTRIBUTES

- Content strategy experience
- Usability and Copywriting experience
- Search Engine Optimisation experience
- Site benchmarking and application process best practice
- Excellent influencing and interpersonal skills
- Project Management, planning and control skills to ensure deadlines are hit
- Excellent written communication skills
- Excellent presentation/facilitation skills
- Outstanding attention to detail
- Self directed work mindset and good organisational ability
- Sound competitor awareness
- Knowledge of Internet and/or mobile banking
- Knowledge of key financial banking products
- Solid stakeholder and relationship management skills