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Marketing Manager (Base Marketing)

Eingestellt von Project People Ltd.

Gesuchte Skills: Marketing, Support

Projektbeschreibung

Marketing Manager (Base Marketing), Maidenhead
Excellent opportunity for a Marketing Manager (Base marketing)to join a leading organisation based in Maidenhead.

You will be immediately available to join on a 3 month contract to assist them as an interim during this busy period.

This is an exciting and high profile role requiring a senior CRM professional with a proven track record in driving transformational change.

The business has been building its Base Marketing team over the last year and is now looking to move to the next level. This means driving a significant shift in business thinking and capability.

This role will need to be instrumental in defining and driving this vision, owning the design and delivery of key components, as well as delivering a 'BAU' programme of in-life base marketing activity across four major product lines:

THE ROLE:

Own the In-life Base Marketing Budget targets and the campaigns & initiatives plan to deliver these
Develop a brand-led lifestage framework and KPIs, and rolling this out into the wider business as a standard model. Ensuring that regular reporting is set up to monitor performance and progress vs the KPIs.
Build Customer Segments based on needs and behaviour and developing them over time with implementation of propensity models
Develop & secure buy-in at the highest level for a 2 year strategy & plan, delivering a CLM way of working.
Build strong links into the wider business, both within & outside of marketing, to gain support for, and commitment to, the CLM vision, strategy and plan
Take on leadership of any existing Base Marketing projects delivering CLM capability and own any new projects dropping out of the strategy & plan
Represent the Base Marketing team on CLM-linked projects led by other teams around the business, such as Enterprise Information
Be a role model in implementing our Brand Values into in Life strategies

BACKGROUND:

You will have a 5 years minimum experience working in a base marketing role, with at least 2 years spent in a leadership position
Demonstrable experience of leading transformational change
Experience of coaching and developing teams to a high performing level
Expert working knowledge of the technical aspects of CRM, particularly with regards to data
Analytical by nature and able to derive actionable insight from large data-sets and reports
Flexible, 'can-do' attitude, capable of working effectively in an environment where priorities and focus can change rapidly
Strategic thinker, able to translate big ideas into concrete plans and underpin them with impactful campaigns and initiatives
Expert influencer at all levels, able to gain buy in from the senior team to their ideas, as well as motivate a cross-functional team behind

HOW TO APPLY

Please submit your CV to Tracey Johnson 

Project People Ltd is acting as an Employment Business in relation to this vacancy.

Projektdetails

  • Vertragsart:

    Contract

  • Berufserfahrung:

    Keine Angabe

Geforderte Qualifikationen

Project People Ltd.