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Marketing Insights & Analytics Lead (m/f)

Eingestellt von Hays aus Mannheim, Universitätsstadt

Gesuchte Skills: Marketing, Support

Projektbeschreibung

REFERENZNUMMER:

321860/11

IHRE AUFGABEN:

-Provide ad hoc as well as regular analyses to the commercial team to support ongoing business decisions and activities in the development/refinement of commercial tactics/ strategy for the brand/molecule/therapeutic area
-Explore industry trends and emerging markets and presents their implications to GPS and product teams
-Design and consequently delivers reports to global commercial team on brand performance to ensure informed decisions; offers suggestions on action plans
-For brand planning, brings key contribution to situational analysis by consolidating critical/ relevant insights from yearly information-generating activities
-Work closely with the forecasting and analytics lead to accurately and comprehensively project current and future products/indications
-Participate in consensus gaining process for strategic forecasts, including brand team meetings and presentations
-Help identify scenario planning and sensitivity development for risks and opportunities
-Design and implements global market research projects and activities related to strategic decision support, and deliver high quality business insights
-Identify data gaps and generates a yearly market research roadmap for the Product, including business needs, timelines, methodology, and budget.
-Responsible for the execution of market research projects, including vendor selection and management, internal alignment and approvals (CMLR), utilization of new research methodologies and data sources (where appropriate), and presenting the final deliverables with the global and regional teams
-Manage global primary and secondary market research for in-line Products and LCM opportunities; supports New Products team by leading research in the therapeutic area
-Translate market research information into strategic implications and provides recommendations to Brand Team.

IHRE QUALIFIKATIONEN:

-Bachelor Degree or equivalent in Health Sciences or related discipline, Business Administration, or MBA/M.Sc./Pharm.D. would be an asset
-Recommended strong experience in the pharmaceutical or biotech industry
-Solid experience in market research, competitive intelligence, business analysis and forecasting in an international capacity is preferred
-Experience in project management across a range of functions, seniority, and geography

WEITERE QUALIFIKATIONEN:

Marketing manager

Projektdetails

  • Einsatzort:

    Zug, Schweiz

  • Projektbeginn:

    asap

  • Projektdauer:

    6 MM

  • Vertragsart:

    Contract

  • Berufserfahrung:

    Keine Angabe

Geforderte Qualifikationen

Hays

  • Straße:

    Willy-Brandt-Platz 1-3

  • Ort:

    68161 Mannheim, Universitätsstadt, Deutschland