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Marketing Executive
Eingestellt von Ecclesiastical
Gesuchte Skills: Marketing, Consultant
Projektbeschreibung
This is initially a 12 month contract
ABOUT ECCLESIASTICAL
We're no ordinary company. The people, organisations and communities we work with have always been what we care about most. So the way we run our business, our specialist expertise and what we do with our profits makes us proud and sets us apart. But we operate in a very commercial and competitive market. The only way we're going to make a real and lasting difference in all our communities and grow our business is by getting closer to our customers and business partners so they actively seek us out for our specialist knowledge. So ours is a big responsibility - and we're committed to being the best. That's why we're always interested in hearing from talented, enthusiastic, and ambitious people who think they can help us make a real difference.
ABOUT THE ROLE
The role works across and manages a number of websites, ensuring accuracy and timely content is published on our external facing websites to the highest standards. The role also involves leading and developing new online initiatives involving all of UK websites. This will include all applications, including corporate websites and quote and buy systems, ensuring consistent messaging and onsite conversion.
The role also enables the successful candidate to play a key part in helping Ecclesiastical become a Web Enabled organisation and to guide future development of the business.
ABOUT THE TEAM
The role sits within a web, digital and campaigns marketing team of 9 within a wider team of 18 marketing communications experts servicing the entire company.
KEY RESPONSIBILITIES
To manage the development of the existing web capability of the Ecclesiastical Group.Act as an internal consultant, identifying, testing and implementing improvements with regards to usability and functionality of all of the Ecclesiastical Group websites.Manage, improve and optimise the customer journey and online customer experience, using A/B testing etc.Plan and implement marketing projects such as new online quote and buy systems meeting appropriate budgets and deadline in line with agreed strategy.Lead and manage key web development projects in line with the group strategy.Produce insightful monthly reports on website performance to demonstrate ROI.
ESSENTIAL SKILLS
Graduate or be able to demonstrate that knowledge is at the required level.A proven track record of working within a similar web based/Marketing role.Understanding and experience using a CMS.Excellent communication skills, with the ability to influence at all levels, understand complex information and translate it into business requirements.
Planning and project management skills. Ability to work swiftly and manage a variety of projects simultaneously
The ability to build relationships with internal and external contacts.
DESIRABLE SKILLS
Proven ability to deliver web-based customer products, in particular close liaison with IT development teams.Proven ability to generate ideas and follow this through to implementation.Previous experience of web analytics systems such as Google Analytics.Preferred CIM/IDM post graduate qualification, or working towards one.
PERSONAL QUALITIES
· Experience of working within a Marketing environment.
· Ability to build relationships with the marketing team, IT, internal and external clients.
· Friendly, sociable and good at building strong relationships across the organisation.. Date posted: 11/12/2012
Projektdetails
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Einsatzort:
Gloucester, Vereinigtes Königreich
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Projektbeginn:
asap
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Projektdauer:
Keine Angabe
- Vertragsart:
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Berufserfahrung:
Keine Angabe
Geforderte Qualifikationen
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Kategorie:
Marketing/Vertrieb, Organisation/Management