Marketing Consultant

My client based in Berkshire are looking for an EMEA Marketing Executive on an initial 8 month contract.

You will be working in a busy team, of which you will be responsible for campaign management within a particular vertical

You will be managing and implementing vertical marketing campaigns inline with the strategic marketing plan, utilising the appropiate marketing communications mix to include direct mail, emarketing (including SEO and email), PR and Advertising

As a member of the marketing team, you will play a critical role in increasing the demand generation by developing and executing well segmented and targeted lead generation campaigns. In adtiion to this you will oversee the monitoring of leads and sales for your individual campaign activities and report regularly to the EMEA marketing manager.

You will be
*Work with the EMEA Marketing Manager to plan, manage and implement vertical marketing campaigns in line with the strategic marketing plan.
* Develop and implement strategy for ongoing marketing programmes, research new marketing trends/initiatives ensuring that you are up to date on innovative marketing techniques
*Work with external design agency to fulfil creative and print production processes in line with marketing campaigns.
*Manage the delivery of campaigns on time and within the allocated budget.
*Oversee monitoring of leads and sales for individual campaign activities and report regularly to EMEA Marketing Manager.
*Manage appropriate press activities in line with vertical marketing campaigns to include new product announcements, enhancements and partnership news and align with the corporate PR team.
*Rollout comprehensive direct mail initiatives in line with the marketing plan to include the research and purchasing of relevant direct mail and email lists to further develop prospect databases.
*Define, rollout and maintain industry best practise, inclusive of email legislations

Qualifications and Background:
*Solid marketing background understanding audience value propositions, go-to-market formats,
marketing techniques and innovative marketing concepts
*Strong marketing copywriting skills, excellent grammar, punctuation and spelling
*High attention to detail
*Lead management and revenue focused with experience of the end to end lead process
*Experience and confidence at presenting at a senior level
*Deep expertise and experience in B2B marketing
*Knowledge/Experience of the energy industry beneficial

Spring Technology is acting as an Employment Business in relation to this vacancy.

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