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Marketing Communications Manager

Eingestellt von Synectics

Gesuchte Skills: Marketing, Support

Projektbeschreibung

The Marketing Communications Manager plays a key role in enabling the success of marketing efforts in a dynamic, diverse and growing business unit. The Marketing Communications Manager leads the development of communications strategies that ensure consistent and timely messaging across brands, therapeutic areas, programs and customer segments. The Manager also is responsible for executional excellence, and ensuring that all communications tactics are delivered on strategy, on time and on budget.

RESPONSIBILITIES:

- Manage the planning, development and implementation of segment communications plans and programs that help accomplish business and marketing objectives.
- Ensure all communications touch points align with segment and brand strategies and all messaging is appropriate and consistent across mediums and portfolios.
- Provide strategic counsel to Marketing and other internal clients to ensure appropriate messaging and medium mix accomplish set marketing objectives by customer segment and therapeutic category.
- Manage the day-to-day relationship with the communications agency team for a particular segment, ensuring on-strategy deliverables, timely interaction and appropriate follow through.
- Understand and own the unique company Content Review and Clearance (CRC) copy approval process, and ensure that it is followed consistently. Work with all key internal stakeholders (including regulatory, legal, medical, corporate communications and Investor Relations) to secure approval of communications pieces.
- Forecast and manage a segment budget and provide analysis on a regular basis.
- Partner with Marketing Managers and communications agency to develop and implement marketing communications campaigns.
- Work with the Communications Director on internal communications strategies and executions.
- Serve as the primary point of contact for agency, trade associations, industry groups, partner companies and all marketing and promotion suppliers.
- Develop appropriate metrics related to marketing communications programs to measure effectiveness.
- Ensure logistics and communications initiatives for trade shows, customer meetings and internal meetings are developed and implemented effectively.
- Ensure the development and optimal use of the CRM platform to prioritize and target, and identify opportunities and threats.
- Optimize resources, including promotional budget and team resources to maximize revenue and profitability.
- Facilitate cross-functional team discussions for developing and implementing communications strategies that maximize growth.
- Represent the MarCom team generally, and the Director specifically, as called upon to do so.
- Impeccable communications skills, both written and verbal.
- Proven budget forecasting and management ability in a cost-conscious environment.
- Demonstrated ability to provide innovative solutions to meet marketing objectives and business strategies.

SKILLS:

REQUIREMENTS:

- Education BS or BA required (Communications, Journalism, Business or related field). MBA or advanced degree preferred, but not required.
- Professional: 7 to 10 years of relevant marketing communications or advertising agency experience required.
- Animal health industry experience preferred.
- Must demonstrate excellent marketing communications skills and knowledge, as well as acumen in budget forecasting and management.
- Experience working with cross-functional teams in developing and executing segment and brand communications strategies, programs and tactics that consistently and effectively deliver messages across brands, therapeutic areas and customer segments in support of overall business plans.
- Organize and prioritize multiple projects in a fast-paced, changing environment; and perform well and delivery high-quality under deadline.
- A record of past promotion and/or professional growth required.

Projektdetails

  • Einsatzort:

    Florham Park, Vereinigte Staaten

  • Projektbeginn:

    asap

  • Projektdauer:

    Keine Angabe

  • Vertragsart:

    Contract

  • Berufserfahrung:

    Keine Angabe

Geforderte Qualifikationen

Synectics