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Marketing & Communications Assistant - 9 Months FTC

Eingestellt von Serco

Gesuchte Skills: Marketing, Support

Projektbeschreibung

Purpose of Job:

To assist in the implementation and delivery of the production of marketing and communications materials including service publicity, corporate communication support and public relations. This key support role will report to the Head of Marketing & Communications and at times work to support a wider team and varied agenda that delivers communications to passengers, press and stakeholders. The marketing and communications officers will provide guidance to this role if needed, but the assistant has the opportunity to `own` campaigns and to lead on creation, delivery and evaluation.

This role focuses on delivering year-round brand-building campaigns about the service performance and closures affecting DLR customers - both critical as a key driver of customer satisfaction with the railway. The role also delivers reputation building communications in industry award entries and PR activity to assist in the development of the Serco brand as award-winning operator of the Docklands Light Railway.

This role requires good campaign management skills, excellent copy writing skills and will work as part of a team that provides 24 hour reputation support including media relations via TfL press office.

Principal Accountabilities:

Assist in the design, management and delivery of a range of communication supports including marketing campaigns, corporate communications and public relations. These must be targeted to meet the audiences` needs and use insights where possible.

This role will require flexibility to meet changing client and management demands and requires participation in a rostered on-call process (approximately 10 days on/ 40 days off) that keeps TfL press office and the Head of Marketing & Communications informed of service disruption or incident (development).

Knowledge Skills and Experience:

Educated to degree level with 2+ years` experience in marketing or PR- or equivalent experience.

Essential:

- Ability to write compelling, concise copy for publicity and press releases produced in house.
- Media handling experience/ exposure
- Experience of handling agencies and printers.
- Knowledge of print production.
- Must have good organisational skills and have the ability to work on own initiative.
- Must be able to manage projects and juggle priorities
- Ability to communicate effectively at all levels both internally and externally.
- Ability to handle client requests and respond appropriately
- Good IT skills, particularly Word, Excel, Powerpoint, Lotus Notes, DTP packages.

Desirable:

- Crisis management experience or planning
- Digital campaigns experience and analysis
- Experience of managing budgets
- Good commercial acumen and negotiation skills.
- Understanding of railway operations / transport / public sector marketing an advantage.

Salary: £31000 - £33000 per annum. Date posted: 19/06/2013

Projektdetails

  • Vertragsart:

    Contract

  • Berufserfahrung:

    Keine Angabe

Geforderte Qualifikationen

Serco