Marketing & Communications Analyst

This position will support Marketing decision-making through the reporting and analysis of Internet based Marketing communications.

DUTIES AND RESPONSIBILITIES:

- Generate monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search & online initiatives.
- Quickly identify causes and solutions to issues or unexpected results are identified in reporting.
- Measure site usability and effectiveness to optimize purchase funnel.
- Track and analyze site performance, user behavior and conversion. Use web analytics data to further refine projects and provide insights to stakeholders.
- As needed, support the activities of external partners who manage the day-to-day activities that optimize paid search results.

REPORTING:

- Lead development of KPIs and reporting designed to monitor and improve digital marketing campaign performance.
- Measure site usability and effectiveness to optimize purchase funnel.
- Quickly identify causes and solutions to issues or unexpected results are identified in reporting.
- Generate monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid searchidentify opportunities to improve site performance.
- Collaborate with Business Unit Marketing Liaisons to develop both new account and retention focused web marketing strategies in email, web site, and social networking channels.
- Develop strategy recommendations for the optimal use of purchased web advertising.
- Track developments in web analytics technology and tools and recommend process changes as needed.
- Lead tags and tracking parameter implementations for web, mobile, and email with business teams and web developers
- Lead the implementation and analysis of Multivariate and A/B testing (from hypothesis creation to identifying success metrics) and post test analysis. Manage online testing programs, including creation of a testing plan and review with internal sponsors and stakeholders
- Assist in measurement set-up and management (eg, writing tagging specifications, managing goals and variables, etc).
- As needed, support the activities of external partners who manage the day-to-day activities that optimize paid search results.

PROFESSIONAL EDUCATION
Marketing degree and 1-3 years relevant web experience or equivalent.

SKILLS:

REQUIRES THE FOLLOWING:
Excellent personal interaction skills - strong networking ability.
Can-do attitude, self-driven, proactive, and dynamic individual
Can act independently and make appropriate decisions while keeping management informed.
Must be able to exercise keen judgment
Must have experience in managing multiple priorities, related issues, and projects simultaneously to success
Ability to interact effectively with stakeholders across the business enterprise
Excellent written and verbal communication skills

ADDITIONAL SKILLS:
Must know Google Analytics and Google AdWords.