Marketing Campaign Executive - Global B2B Events- Contract

Marketing Campaign Executive - Global B2B Events - To £120 per day - IMMEDIATE START

One off opportunity to join a renowned global events and conferences business who is looking for a bright and driven Marketing Executive to join their team and positively impact on the business by re-aligning their marketing strategy and driving business growth whilst managing marketing spend.

THE ROLE:

The successful candidate will be tasked with working with the Head of Marketing to agree how best to invest the marketing budget. You will closely monitor all marketing campaigns, offering insightful analysis as to how increase ROI and proactively adapt marketing activity to reflect campaign success. This is an exciting opportunity for someone who is highly analytical and process driven to take ownership and make their mark.

- PLANNING AND STRATEGY - Strategically plan with the Head of Marketing how best to communicate/follow up with contacts and drive business growth while effectively managing marketing spend. Review all marketing KPIs to make informed decisions on how best to target contacts.
- CAMPAIGN PERFORMANCE REVIEW - Review the performance of each campaign and adapt your marketing activity accordingly. Analyse the business performance to identify any trends and adapt your marketing approach
- PROCESS AND AUDIT - Apply marketing processes that ensure all marketing activity for you and your team is accurately targeted and executed in line with the lead times as quickly and efficiently as possible.
- BUDGETING - Manage and review the marketing budget on a monthly basis to ensure it is aligned with the forecasted spend.
- COURSE CAMPAIGNING - Complete management of all events for your part of the portfolio

EXPERIENCE AND KEY SKILLS:

- Proven marketing experience, ideally in a B2B events sector
- Highly analytical and with an eye for detail
- Strong Excel skills, and ideally exposure to Neolane
- Process driven and highly driven by improving KPI's

This is an excellent opportunity to use all of your marketing skills and join a global team that produces over 1000 international events a year. This role would suit someone with both analytical and creative skills, who enjoys a challenge. This position has the possiblity of becoming a permenant role.

Key words: Marketing Campaign Manager, Events Marketing, Global, Brand, B2B, finance, financial, social media, digital marketing, online marketing, SEM, SEO, PPC, mobile, apps, content, audience, database, direct marketing, analytics, data, analytical, website, copywriting, permanent, London, UK