Marketing Business Analyst

BUSINESS SYSTEMS ANALYST HERNDON, VA 8 MONTH CONTRACT

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ROLE SUMMARY:

- Gather customer insights, analyze data, mine information across all customer touch points/multiple channels.
- Bring customer touch maps to life and brief the appropriate business owners on customer concerns based on analytics and data models.
- Responsible for overseeing the coordination and implementation of inter-departmental owner communications strategies, throughout the customer journey, from the perspective of the individual customer.

ROLE RESPONSIBILITIES:

- Together with all departments/stakeholders that touch/communicate with product owners, assist and govern in defining and maintaining a plan for owner communications during the ownership life cycle in order to build customer relationships and drive owner loyalty while taking each departments business objectives into account.
- Lead the definition and advancement of requirements and business rules for data integration, data quality, standardized derived attributes, and analytical tools across corporate stakeholders.
- Work closely together with IT for owner database architecture development and marketing campaigns; including but not limited to demographics, psychographics, customer and life cycle triggers, model line customer differences, online behavior.
- Define and drive customer data governance process for the client brand.
- Define and socialize test matrices informing list selection, modelling criteria, offers and versioned messaging targeting specific groups and individual owners.
- Assist in formalizing and oversee maintenance and updates of use cases, customer journeys and data management workflow documentation informing all owner database marketing campaigns.
- Assist in ongoing research to identify the changing needs of the owner in different market/model segments. Based on overall value segmentation, execute owner communications for each of these segments.
- Define process improvements of all consumer touch points to ensure effective and consistent communications.
- Refine and further develop life cycle focused strategies and initiatives.
- Liaise with corporate, field and dealer stakeholders to develop coordinated and cohesive communications strategies to achieve department business objectives, while maintaining an optimal experience down to the individual customer level.
- Collaborate with the Marketing Campaign Management Manager to oversee customer communications deployment calendars and all associated deployment decisions.
- Collaborate with internal stakeholders to ensure effective capture of customer and campaign data for use in future programs.
- Oversee gap analysis of all customer and vehicle data and/or database stakeholders to document current operating systems and areas for consolidation and/or optimizations to support business programs.
- Oversee implementation of data management platform and integration with other customer communication technologies including but not limited to; e-mail campaign management system, CRM system, behavioral targeting platform, etc.
- Oversee the implementation of agreed alignment and integration strategies across all individual data repositories, data systems.
- Work closely with internal stakeholders to define features, content, processes and devices/applications.

ROLE QUALIFICATIONS:

- Position will require limited travel within in the U.S. and abroad approximately 5-10%
- Bachelor degree in Communications, Direct Marketing or Digital related field required
- 5-7 years in executing direct marketing communications
- Database management, profiling and modelling experience
- Ability to utilize and analyze data to inform business strategies
- Demonstrated ability to manage projects on a day-to-day basis
- Proficiency in paid, earned and owned media channels
- Experience working in emerging media platforms; mobile, tablet, etc.
- Demonstrated ability to collaborate with multiple internal and external stakeholders
- Experience in Customer Loyalty or Customer Satisfaction measurement a plus
- Demonstrated ability to work in fast-paced, innovative, diverse, and constantly evolving environment
- Demonstrated desire and passion to learn/evolve
- Demonstrated analytical mindset
- Details and results oriented
- Communication skills interpersonal, presentation and written
- Computer savvy
- Integration skills in joining people, processes or systems
- Excellent presentation skills
- Ability to work on multiple projects simultaneously with minimal supervision

CompuCom, the leading IT outsourcing specialist, delivers IT your way. Our clients like working with us because they know that, with CompuCom, its all about you. Our unique ITSM strategy blends your data center, network, voice, and end user computing environments in an innovative fashion. This radically simplifies your IT, allowing you to focus on growing your business and serving your customers. We are highly regarded by worldwide and regional organizations alike for our pragmatic approach, best practices, and highly skilled workforce. This balance provides the perfect alternative to address the evolving challenges facing you, today and in the future. More than a trusted advisor, CompuCom is your trusted doer