Marketing Automation Specialist

Marketing Automation Specialist - Reading - 8 Month initial contract - £40,000 - £45,000 per annum

Our client, a Global technology company is seeking a Marketing Automation Specialist to be based in Reading on an initial 8 month contract.

Role Purpose:
Great opportunity to work as a Marketing Automation Specialist for a leading Technology Vendor based in Reading.
The primary purpose of the position will be to drive communications via marketing automation within the organisation. The role will sit within the Digital team and will involve developing a clear strategy in line with business goals and implementation of the marketing automation campaigns.

Responsibility:
Act as the Marketo power-user for the team.
Assist with migration from Experian CCMP to Marketo by June 2016.
Work with Marcomms to productionize a series of pre-defined (CORP) campaigns.
Consult in new campaign design process, to ensure are within platform capabilities.
Advise on campaign objectives, and explain the benefits of different strategies.
Act on briefs to implement multi-step customer journey campaigns, triggered by:
oRegistration for an event
oSoftware trials
oEngagement with other comms
oLead score threshold (combination of data events)
oOther data stimulus
Manage data transactions between Marketo, a data layer, and other platforms.
Maintain and document marketing automation end to end process.
Manage and provide reporting in Marketo to track success.
Build testing frameworks to optimise engagement and conversion rates.
Experience of Marketo is essential, and knowledge of other platforms (including ExactTarget) is desirable. The successful candidate will have demonstrable experience gained within marketing operations and in particular, lead pipeline management, trigger and nurture campaign execution, A/B testing, and audience segmentation.

Knowledge and Skills:
Web CMS/CRM tools
Email
Tracking (WEDCS, ideally)
HTML
Marketo