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Marketing Automation & Reporting Analyst - Salesforce, Marketo

Eingestellt von Randstad Technologies

Gesuchte Skills: Marketing, Design, Sales

Projektbeschreibung

Marketing Automation & Reporting Analyst - Marketing - 11 month contract - London.

As the Automation & Reporting Analyst you will have responsibility for the automation of marketing campaigns, focusing heavily on data integrity. You will work closely with the local marketing team and the central marketing operations team to set-up and optimise reports and dashboards to demonstrate marketing impact to key stakeholders and visualise opportunities and areas for improvement.

You must have the technical aptitude and business acumen to design and implement 1:1 marketing programs to move leads through a "buyers journey". You are comfortable analysing the key causes of data integrity issues (accuracy, duplication and completeness), drive processes/systems that solve these issues and communicate them clearly.

Responsibilities:
* Manage Salesforce CRM reports & dashboards for marketing across EMEA (incl. segmentation analysis, list management and lead processes in the CRM system)
* Manage regional marketing campaigns End-to-end
* Design/localise, automate and optimise regional demand generation and 'nurture' campaigns through Marketo
* Be the Marketo power-user for the regional marketing team, working alongside a global team of power-users to scale global campaigns and compile best practices
* Automate and improve data integrity operations (where possible)
* Act as the regional marketing team's "CFO" overseeing quarterly budget spend

Requirements:
* Degree educated backed by a strong academic record
* Experience in sales operations or a related field such as business or financial analysis preferred
* Strong grasp on data structure and data integrity issues. Experience with databases and advanced spreadsheet handling preferred
* Able to thrive in the hands-on, high-growth environment.
* Experience using Salesforce CRM and Marketo a plusRandstad Technologies Ltd is acting as an Employment Business in relation to this vacancy.

Projektdetails

  • Vertragsart:

    Contract

  • Berufserfahrung:

    Keine Angabe

Geforderte Qualifikationen

Randstad Technologies