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Marketing Analyst Job
Eingestellt von Yoh
Gesuchte Skills: Marketing, Automotive
Projektbeschreibung
The Big Picture - Top Skills You Should Possess:
- Direct Marketing
- Data Profiling and Modeling
- Customer Relationship Management (CRM)
What You'll Be Doing:
- Responsible for gathering customer insights, analysing data, mining information across all customer touchpoints/multiple channels
- Responsible for overseeing the coordination and implementation of inter-departmental owner communications strategies, throughout the customer journey, from the perspective of the individual customer.
- Work closely together with IT for owner database architecture development and marketing campaigns; including but not limited to demographics, psychographics, customer and vehicle life cycle triggers, model line customer differences, and online behavior.
- Define and socialize test matrices informing list selection, modelling criteria, offers and versioned messaging targeting specific groups and individual owners.
- Assist in ongoing research to identify the changing needs of the owner in different market/model segments. Based on overall value segmentation, execute owner communications for each of these segments.
- Define process improvements of all consumer touch points to ensure effective and consistent communications.
- Refine and further develop life cycle focused strategies and initiatives.
WHAT YOU NEED TO BRING TO THE TABLE:
- Five to seven (5 - 7) years in executing direct marketing communications
- Database management, profiling and modelling experience; ability to utilize and analyze data to inform business strategies
- Demonstrated ability to manage projects on a day-to-day basis
- Proficient in paid, earned and owned media channels
- Experience working in emerging media platforms; mobile, tablet, etc.
Bonus Points! Otherwise Known As Preferred Qualifications:
- Qualification or experience in Customer Loyalty or Customer Satisfaction measurement a plus
- Automotive industry experience a plus
WHAT ARE YOU WAITING FOR? APPLY NOW!
RECRUITER: Emily Beaulac
Yoh, a Day & Zimmermann company, is an Equal Opportunity Employer, M/F/D/V.
J2W: PROF
MONJOB J2WAUTO
Ref:
SFSF: PROF
Projektdetails
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Einsatzort:
Herndon, Vereinigte Staaten
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Projektbeginn:
asap
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Projektdauer:
Keine Angabe
- Vertragsart:
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Berufserfahrung:
Keine Angabe
Geforderte Qualifikationen
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Kategorie:
Marketing/Vertrieb, Ingenieurwesen/Technik