Marketing Analyst

Marketing Analyst - City of London - 45-55k

Marketing Analyst required by leading City based Bank.

The primary responsibilities of the Marketing Analyst are to:

* Develop, undertake and deliver strategic consumer analysis across new customer acquisition and customer management, providing outputs in terms of key financial metrics, (RoI/NPV) with particular focus to the digital channels.

* Devise and deliver complex analytical and data-driven projects, e.g. segmentation, CRM strategies, channel performance and optimisation, champion-challenger tests.

* Provide web analysis and consultancy to the business across the VBL website and wider Internet activity including competitors.

* Deliver quantitative consumer research and commercial recommendations in consultation with the Marketing department and wider business.

* Provide competitor and market insight including trends and key changes which represent a risk or opportunity to VBL.

* Support the Marketing team's strategies with analysis. Identify opportunities for process efficiencies or adding value.

As a Marketing Analyst you will be required to have:

* At least three years' experience in a strategic analytical role, ideally within a marketing team.
* Commercial experience of complex analytical and statistical techniques, e.g. cluster analysis, regression, CHAID, profiling, data mining, t tests for significance.
* Experience of web analysis tools and techniques
* Delivery and analysis of quantitative research, e.g. customer surveys
* Experience of using qualitative consumer and market research materials, e.g. industry reports
* Experience in working with large customer or transaction-level datasets
* Experience in writing complex database queries
* Development and production of processes for MIS reporting
* Responsibility for specifying and delivering small-scale analytical projects including external vendor management.

Experience in the below is desirable, although not a prerequisite:

* Previous experience in the credit card or Financial Services industry
* Experience of working in a multi-channel environment
* Good understanding of the campaign process and particularly online recruitment
* Practical experience of implementing data-driven CRM and/or targeting strategies
* Awareness of qualitative Marketing techniques such as customer research, focus groups, etc.
* Broad understanding of customer marketing techniques including customer recruitment and management.

This is an excellent opportunity for a Marketing Analyst to join a leading and rapidly expanding bank!

Marketing Analyst - City of London - 45-55k
To find out more about Progressive Recruitment please visit www.progressiverecruitment.com