Manager Multichannel Marketing (m/f)

REFERENZNUMMER:

264231/9

IHRE AUFGABEN:

-Define, develop and implement a creative strategy for the customer in Germany
-Deliver outstanding creative executions across all marketing channels and brand touch-points
-Holistically connect onsite marketing, email marketing, internet marketing, social marketing, above-the-line and other marketing channels in order to create a connected experience
-Improve creative execution and asset quality across touch-points
-Deliver world class creative execution and consistently improve the quality of creative execution as measured by consumer-relevant metrics including traffic volume, click-through rates, engagement rates and ultimately conversion rates
-Enable operative planning of the Multi-Channel Creative Marketing Team
-Implement Service Level Agreements (SLA) for critical interfaces with other marketing teams (upstream, implementation) and enable resource allocation and prioritization of campaigns and “fast track” requests
-Manage the relationships with creative agencies
-Lead client-agency relationship including ways of working principles, creative design- and delivery processes, timelines, executional mandatories, creative quality and target optimization and –measurement

IHRE QUALIFIKATIONEN:

-Graduate degree (Bachelor or Master)
-Passionate team player, highly disciplined & organized, able to operate smoothly in a highly dynamic context
-Strong experience in E-Commerce
-Superior understanding of classic/offline AND digital/online marketing principles, practices and tools
-Exceptional strategic thinking and problem-solving skills, ability to think differently and to innovate
-Strong creative mind, able to understand consumer needs and turn insights into actionable creative
-Strong prioritization skills and able to deliver great results under achievable but tight timelines
-Profound professional experience in Marketing or Creative industries (incl. creative agency)
-Proven track record of delivering actionable strategic marketing approaches & effective creative executions
-German language skills at native-speaker level (grammatically solid), fluent in English written and spoken
-Experience in the retail industry is a plus

WEITERE QUALIFIKATIONEN:

Marketing manager