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Manager Health Analytics - NYC
Eingestellt von Real Staffing Group aus Frankfurt am Main
Gesuchte Skills: Marketing, Client, Online marketing
Projektbeschreibung
Your role as Manager Analytics:
The Manager, Analytics is exposed to a range of clients, projects and responsibilities. You will be working with a team of highly talented individuals in Account Services, Project Management, Media, Creative and Technology to help drive results for our clients.
A Manager Analytics will:
* Providing integrated marketing analytical solutions across customers and channels to improve client decision-making
* Commitment to rigorous, ongoing testing via A/B approaches or through the use of tools like Omniture Test & Target, SiteCatalyst, MeMetrics, and Google Site Optimizer.
* Construct dashboards and reporting mechanisms that appropriately convey marketing results in an insightful manner.
* Oversee the specification of tracking requirements during site builds.
* Effectively utilize both quantitative and qualitative techniques in the analysis of online marketing campaigns, website performance, and customer targeting.
* Collaborating with clients to develop clear business and measurement objectives
* ROI-modeling, consumer profiling/predictive modeling, segmentation and offer conversion optimization, campaign projecting/forecasting
* Serving as analytics liaison to client Dbase and measurement/research leads
Required Skills (but are not limited to):
* Educational training in business or quantitative analysis including both offline and online/interactive businesses
* 3-5 years of business experience in Management Consulting, Marketing, Advertising, or Interactive Consulting
* In-depth knowledge of integrated marketing and CRM disciplines (including primary research, customer segmentation, targeting, direct marketing)
* Experience in Consumer and/or Healthcare Professional marketing program analytics
* Robust experience with standard software and web-based tools including but not limited to Google Analytics, Omniture, and WebTrends
* Experience with PowerPoint and proficiency with Excel(experience with SAS/SPSS and ACCESS is a plus)
* Proven leadership ability with strong client relationship skills
To find out more about Real please visit www.realstaffing.com
Projektdetails
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Einsatzort:
New York, Vereinigte Staaten
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Projektbeginn:
asap
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Projektdauer:
Keine Angabe
- Vertragsart:
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Berufserfahrung:
Keine Angabe
Geforderte Qualifikationen
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Kategorie:
IT Entwicklung, Marketing/Vertrieb