Manager Digital & Marketing Communication (m/f)

REFERENZNUMMER:

347333/5

IHRE AUFGABEN:

-Steering the yearly marketing planning process and respective budgeting process
-Position Brand, as well as planning product launches and campaigns
-Develop a marketing strategy (positioning, target groups, market research, from mega trend to proof points on product level, positioning up to corp. messaging etc.)
-Further development and crossfunctional implementation of the corperate brand strategy as well as brand steering and structural execution and measuring the brand performance
-Develop the community from workbench to governance
-360° Marketing perspective – from digital backbone to marketing automation to campaigning to KPI based tracking/monitoring
-Customer-/Target Group Thinking
-Knowing how to steer a brand (Brand Implementation, Brand Performance, Audit, CD, Brand Score Card, Rights of brand use, Development of brand activation measure
-Working closely with the Intellectual Property organization in terms of brand use and trademark vialotions

IHRE QUALIFIKATIONEN:

-Profound knowledge of brand marketing
-Solid project experience in Marketing, Communications, Market Research
-Strong capabilities in Marketing Automation, Marketing Digitization, Web Analytics
-Presentation skills with persuasive power
-Experienced in steering complex projects and various stakeholder in a matrix organization
-Business fluent in German and English

WEITERE QUALIFIKATIONEN:

Marketing manager, Brand manager