Internet Marketing Analyst

RESPONSIBILITIES:

- Reporting to the VP of Database Marketing & Analysis, the incumbent will support Marketing decision-making through the reporting and analysis of Internet-based Marketing communications.
- Lead development of KPIs and reporting designed to monitor and improve digital marketing campaign performance.
- Measure site usability and effectiveness to optimize purchase funnel.
- Quickly identify causes and solutions to issues or unexpected results identified in reporting.
- Generate monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search identify opportunities to improve site performance.
- Collaborate with Marketing Managers and Interactive Marketers to develop both new account and retention-focused web marketing strategies in email, web site, and social networking channels.
- Develop strategy recommendations for the optimal use of purchased web advertising.
- Track developments in web-analytics technology and tools and recommend process changes as needed.
- Lead tags and tracking parameter implementations for web, mobile, and email with business teams and web developers
- Lead the implementation and analysis of Multivariate and A/B testing (from hypothesis creation to identifying success metrics) and post test analysis.
- Manage online testing programs, including creation of a testing plan and review with internal sponsors and stakeholders
- Assist in measurement set-up and management (eg, writing tagging specifications, managing goals and variables, etc).
- As needed, support the activities of external partners who manage the day-to-day activities that optimize paid search results.

REQUIRED SKILLS MBA a plus
Minimum 3-5 years of market research or analysis experience within marketing, operations, strategy or finance. - Advanced quantitative and qualitative research skills with experience conducting ROI analysis
- Ability to individually drive complex projects to completion, all while proactively keeping manager informed
- Outstanding written and verbal presentation skills - can translate data into trends, implications and learnings
- Proven ability to influence at all levels of the organization across business units
- Willingness to manage multiple priorities simultaneously
- Embraces and succeeds working in fast paced, deadline-oriented work environments
- General knowledge of global sports marketing industry

Synectics is an Equal Opportunity Employer.