International PR Executive (French OR Spanish Speaking)

INTERNATIONAL PR EXECUTIVE with FRENCH OR SPANISH SPEAKING SKILLS required for 4 MONTH MATERNITY COVER CONTRACT with PUBLIC SECTOR ORGANISATION in EDINBURGH.

The post holder will contribute to targeted growth from the international markets through the development and implementation of consumer focused PR activity in support of the activity plans of the market teams. This activity will be both in support of targeted marketing campaigns as well as stand alone initiatives within the relevant markets.

The post holder will ensure that consumer PR plays a valuable and integral role in the activity plans of the market teams, by giving strategic input to each brand plan. He/she will promote Scotland's key brand themes (touring, citybreaks, walking, golf) across assigned markets, managing PR agency resources, using own initiative to devise creative, innovative communications and through organisation and exploitation of media events.

KNOWLEDGE/SKILLS/EXPERIENCE:
*Graduate calibre, proven experience in a PR environment, tourism experience desirable.
*Strong planner, highly organised, with excellent communication skills.
*Experience of social media and digital PR (incl. SEO)
*Flexible, opportunistic, able to prioritise and show initiative under pressure.
*Able to work to deadlines and enjoy working in a fast moving environment.
*Outgoing and confident manner with good social and networking skills.
*Team player, as well as self motivated approach to work.
*First rate writing ability and sound knowledge of standard PR practices.
*PC literate with skills in PowerPoint and excel.
*Excellent product knowledge on a pan Scotland basis.
*A good knowledge of the workings of and contacts within the media in relevant markets a distinct advantage.
*Fluency in European languages required: French or Spanish required; Italian desirable; other European languages an advantage.
*Cultural affinity with assigned territories desirable.

PARITY - SOURCE, DEVELOP, PERFORM

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