Interactive Marketing Specialist

RESPONSIBILITIES

- Works collaboratively within the Insurance Services marketing team and marketing management to assist in executing E-commerce strategy for all business division products, customer segments and websites.
- Collaborates with the Interactive Marketing Manager and the business divisions to support and execute interactive creative strategies to further overall marketing communications initiatives in the web space - including promotions, social media, online advertising, e-mail marketing campaigns and more.

Website Delivery

- Assists with content management and tracking of various company websites. The purpose of these websites is to attract and retain customers, build brand, introduce product, generate leads, produce sales/revenue, disseminate information, provide services, and capture user data.
- Participates in the planning, implementation and testing of web/IT projects as it relates to the online interface with customers.

Content Management

- Optimizes user experience and website effectiveness through execution of web content updates using Microsoft Office SharePoint Services content management technology (MOSS).
- Ensures that all content is grammatically correct, customer-oriented, compliant with appropriate laws and insurance regulations (eg GLBA, HIPAA, CAN-Spam), consistent with any certifications (eg Webtrust), and consistent with branding initiatives for the programs or clients.
- Assists with SEO and SEM strategies and tactics for both organic and paid search programs.
- Assists in the management of external agencies responsible for SEO, PPC, online banner ads, and affiliate/partner programs.

E-mail Marketing

- Working with the business divisions, assists in the execution and deployment of e-mail marketing campaigns to support program objectives and enhance customer segment relationships.
- Reports and analyzes results on a campaign level and make recommendations to business divisions based on this analysis.

Social Media

- Participates in research, support and maintenance of effective online social media campaigns.
- Stays current with social media trends and recommend and incorporate into campaign strategy as appropriate to improve customer experience, as well as marketing efficiency.

Results Interpretation and Utilization

- Utilizing results and reports developed by the analytics team, reviews and interprets site traffic, e-mail campaigns, activities, results and usability to improve visitor experience, convert visitors into customers, and maximize ROI of offline and online marketing program.

SKILLS
Must have a Bachelor's degree in a relevant field or equivalent work experience with 1-2 years of experience in the web marketing arena. Strong knowledge of Internet usability standards required. Must have experience with standard Internet and email technologies and protocols, as well as knowledge of HTML for website and email template design. Experience with email deployments through email service provider software is critical. Knowledge of Microsoft Suite of tools a must. Strong project management skills and exceptional passion for Internet commerce are essential. Must have strong ability to efficiently and effectively manage time. Excellent verbal and written communication skills are needed. Experience with user testing a plus.

Synectics is an Equal Opportunity Employer.