Head of Insights

HEAD OF INSIGHTS - ANALYTICS - MARKETING & AUDIENCE - STAKEHOLDER MANAGEMENT - ONLINE B2C

Our well known broadcaster requires a Head of Insight to be responsible for operational leadership and to develop, implement and evolve the companies data-led insights capability, and encourage adoption advanced data analytics and data science best practice across the business.

KEY ACCOUNTABILITIES

- Provide leadership of the Data Insights function within the programme, responsible for managing the budget, line management and overall strategy for Data Insights
- Recruit, and provide day-to-day line management for the Data Insights team
- Manage the catalogue of data insights features, and identify and articulate the new capabilities required to deliver advanced data insights
- Act as business lead during procurements for data insights systems
- Develop and refine predictive segmentation models for use in direct marketing activity and in digital products
- Lead and coordinate an integrated offering to senior stakeholders, partnering effectively with colleagues in Media Engagement, Audiences and divisional marketing teams

EXPERIENCE

- An impressive record of success in the field of direct and digital marketing, gained at a senior level within online B2C, broadcasting, digital media, advertising agency or service industry with a similar consumer and audience focus
- Experience of implementing new analytics capability and developing supporting processes
- Experience of managing senior stakeholder relationships
- Experience in working closely with audience research and analysis functions to deliver excellent insights for the business

McGregor Boyall is an equal opportunity employer and do not discriminate based on race, religion, gender, age, sexuality, gender identification, or physical ability.