Head of Field Marketing

HEAD OF FIELD MARKETING - CENTRAL LONDON - £400 - £500 PER DAY

3 MONTHS ROLLING CONTRACT - IMMEDIATE START

INSPIRE are looking to recruit an experienced HEAD OF FIELD MARKETING for a client based in central London. This is to work for a large company who are looking to hire a highly experienced Field Marketeer who has proven experience within field marketing to a senior level.

SUMMARY OF THE ROLE

This role is to lead Field Marketing for several private sector industry verticals in the UK (MLEU) and is responsible for setting the strategic vision, management and execution of programmes.

An in-depth knowledge of these industry verticals and experience marketing to these industries from a professional services perspective is vital. A key objective is to develop and implement marketing strategies and plans to drive lead generation for the business.

Although the role is primarily focused on the UK market, because of the global nature of the sector there will be an occasional need to collaborate with colleagues across Europe and North America, hence experience across Europe and NA is required.

The role also involves the senior leadership of a significant cross-UK programme. This will involve all industry vertical markets and will provide the opportunity for a senior marketing professional to devise the strategy and lead the implementation and delivery.

TECHNICAL SKILLS

Experience in professional services B2B marketing and business development within the relevant industries.

* Deep and proven understanding of the consulting, technology and outsourcing industries, both within the UK and internationally.

* Strong business acumen and knowledge of overall business strategy.

* Thorough understanding and skills in strategic Field Marketing and deep industry expertise is vital.

* Thorough understanding and ability to apply marketing concepts, branding and message development skills.

* Global perspective and understanding of business marketplace.

* Strong project management skills.

* Budget management and financial reporting skills.

* Passion for well-executed deliverables in support of business strategy.

* Negotiation, mediation and conflict management skills to resolve complex or disputed issues.

* Able to influence executives within Marketing through relationship building and executive-level presence.

WORKING WITH INSPIRE

Inspire is an IT consultancy focussed on the delivery and management of virtualised infrastructure in the corporate, IT outsourcing, financial services, technology and professional services markets. We operate across mainland Europe and have a proven track record of delivering successful IT projects including: enterprise and solution architecture, programme and project management, engineering, operational support of applications and end user environments, virtualised server and desktop platforms, Middleware, storage, networks and security.