Head of Digital Marketing

Our client, an online gaming company, is currently looking to recruit a HEAD OF DIGITAL MARKETING. The candidate will join a team in WEST LONDON, on a 3 MONTH CONTRACT.

JOB DESCRIPTION:

Reporting to the Central Marketing Director, the primary function of the Head of Digital Marketing's role is to develop and then execute the Global Digital Marketing Strategy whilst at the same time providing thought-leadership around all aspects of Digital Marketing.

You will be responsible for supporting the client's regional businesses and the Group to help them to achieve their targets, whilst continuing to exploit and expand the core digital acquisition channels and focus on delivering efficiencies and digital marketing innovation.

The Head of Digital Marketing is responsible for optimising and improving the performance of our digital marketing channels and for managing a Centre of Excellence spanning online acquisition, mobile and social to ensure the global business continues to break new ground, and regional businesses are able to capitalise on new online marketing opportunities and achieve even greater efficiencies in meeting their commercial targets.

RESPONSIBILITIES:

- Plan, develop and manage sports-led acquisition campaigns across digital marketing channels to support the regional businesses and the Group in achieving their new customer acquisition targets.
- Own the Central Acquisition Marketing Budget, ensuring that spend is mapped to revenue-generating activity delivering on KPI's as agreed with regional businesses.
- Optimise and improve the performance of our paid online media globally.
- Act as a dedicated specialist resource for the regional businesses to provide expertise/advice and assistance in the execution of their digital marketing campaigns
- Develop and deploy the global social marketing strategy including the exploitation and subsequent expansion of new digital channels
- Drive the growth of Mobile as a transactional channel, influencing the product roadmap to ensure revenue-generating Mobile products are being delivered and provide Mobile thought-leadership to the business, as well as meeting mobile acquisition & revenue targets.
- Provide thought leadership by leading the 'Digital Marketing Virtual Team', encouraging innovation, best practice and a platform for all elements of Digital Marketing
- Work in partnership with UK Management to execute the core sports strategy and deliver on UK acquisition targets across all core marketing channels

Applicants should submit their CV at the first instance, or call.